Sep 18, 2005
Ah, the great blunder of a typo. For all of you readers out there that can't relate, let me explain what it feels like when you see your work published and catch that typo that for some strange reason you didn't see when approving the art.
I'll give you a blow by blow account of what happens with your bodily functions:
1st Symptom: you get that big ass pain in your stomach
Yep, get ready to be yelled at. This might come from everybody, starting with the Traffic Dept, AE's, designers... Yuck. Also, you might want to be near a bathroom. You don't know what will happen with your intestinal abilities once the news are all over the agency.
2nd Symptom: Anxiety (cold sweats and blisters might occur also)
Can you wiggle your way out with the next time it prints? Can you get the error corrected while no one notices? Will God himself come down and protect you against all those who want to kill and mame you? Hm.
3rd Symptom: You get defensive
Ah, the easy way out: "I got too much work, man, this is a travesty..." you scream. "I'm only human" you whine. Yeah, right. Keep telling yourself that until you believe it.
4th Symptom: What the hell attitude
Well, after all is done, you basically can't do anything else. Just grin and bear it. Yeah mommy, I promise not to do it again. Waaaaaah... waaaaah. Just don't pretend you don't like the spanking. You kinky copy!
Typos are a thing of life. It's like having a white Tshirt and dribbling that ketchup right on the damn center of it. They can be avoided with time and an organized group of people. Also, a system. Like reading backwards, reading it aloud, reading it with someone you trust... Praying while reading. Reading it naked. Reading it naked in front of your co-workers (gotcha).
It just happens. I just say that if it happens too much, then dude, you are not good at copywriting. Really. Just stick to... I don't know, writing blogs? He he.
Posted by Me at 9:07 PM