In case of emergency: Hey Whipple, Squeeze this

Writer's block? Creative team down for the count? Don't go crying to mommy just yet. Just Amazon your way to this book and keep it close. This will be your savior from time to time.

"I don't need books to be creative". Whatever. If you say this, you suck. Everybody needs help once in a while. We're not perfect. Your mind is like a muscle. It gets tired. Haven't noticed when all you do is crappy ad after crappy ad? YOU ARE TIRED. And even maybe you need to take a break and go on vacation. But, if you can't escape, this book is awesome. There is an Amazon Search link provided (I'm such a cool cat, I made it easy for you) so go right ahead and click away.

"Hey Whipple, squeeze this" gives you a place to start looking for ideas when you lost your way. Great tricks for looking at many sides to a problem. Mind exercises you can try with your creative husband or wife that work. Don't worry, you won't strain your groin or something. Most of the cool tricks are stuff we might already know but are so tired we overlook them.

Warning: this book will not make you a Clio winner by any means. It will make you happier because you know you won't slave the night away again for a single ad. And that, my friend is like the Master Card campaign: priceless.