Nov 9, 2005
Ah yes the battlecry of many a creative who insists he or she is the harbinger of creative hope in this world tainted but uncreative minds that suck the life out of the work they love. Wel I might say that battlecry sometimes but I'm the first one to say.. WOW have I done some uncreative shit in my life. I swear there are some things in my work that looks like a copy paste from ads suck R' Us. Does this mean I suck as a creative? No. It just means that sometimes you have to do shitwork and sometimes you're just not on your game. What you think all advertising people shit Cannes Lions and Grand Prixes? Nay. We've all done a bunch of jobs that you just can't fathom how shitty it could come out. and that's ok. What advertising demands of creatives is at times ludicrous, but heck, that's every department. Executives have to pamper their client, media people have to stretch the dollar way farther than the fabric of the bill allows, creatives have to deliver prize work for even the shittiest of jobs, and planners have to deliver strategies worthy of Sun Tzu. But in the creative department it's increasingly bad since we are so expendable. That's the reality, the most fragile chink in an agency's armor shall always be the Creative department because we bounce from one job to the next much to the dismay of all our parents. Getting a steady job in advertising is a sign of one of two things: comformity or truly making it in the business. Creatively speaking though, there is no reason to ever look down at your work... for however hard it may be, because no matter what, no matter how shitty your work, you were needed to produce that steaming pile of crap that for some reason boosted sales a 3% when you hated doing it. It's your job, be creative but don't feel bad if sometimes you aren't. Such is life.
Posted by Joker at 11:00 AM