You first begin to hear it when you are starting out. It always starts like a whisper... "I heard that Insert-Last-Name-Here Agency fired over 7 people today", someone tells you at the water cooler. "No way", you say. Whoa. It's like talking about Jack the Ripper. You think... nah. It can't be. Impossible. That many people? No way.
Then, it hits you from someone you know. Insert-cool-friend's-name-here was fired, along with three people. Those bastards, you think. How can they do it? How can they fire people, just because they are expendable? We didn't make the numbers, guys, so see ya, wouldn't wanna be 'ya. Still... the idea of YOU experiencing such an event is still, impossible. It's like watching a UFO. Hey, you've heard people talking about it. Doesn't mean you will see it, right?
Wrong. Somewhere in your sucks as hell advertising life, you will see it. It's Friday. At first, you won't notice it. Then, someone points it out. Many people are crying, hugging and packing. I hate that part of advertising. The mass grave Fridays.
The horror of 5:30 p.m. coming and you feel like fucking Sixth Sense is in effect at your agency. Something evil is coming your way and you just can't put your finger on it. And then, it shows its ugly ass face: seven, eight, nine... twenty. Pick a number. That's how many people get fired at ad agencies, all around the world. And it sucks.
It sucks even more when you are just starting out, because it affects the quality of life during working hours. If you make a mistake, there will be the idea of, shit, I made this stupid typo or whatever. Put me down for a pink slip somewhere down the line. I feared losing my job for many years. Hate that feeling, don't want to ever experience that one again.
The thing that always bugs me about firing people that don't deserve it is this: why, instead of firing that cool ass designer with so much talent, or that cool exec that ACTUALLY KNEW how to open a job... you choose to, I don't know, cut corners on those Coach purses, dinners at Iron Chef's places or even... oh no. Dare I say... BMW's????? Beach Front Apartments??? I can keep going, you know. And I will:
• The golf lessons, golf clubs (you already have enough) and course fees
• Botox for your wife/girlfriend/whatever's clever every three months
• The 40 foot yacht that you use less than two times per month
• Designer clothes, shoes and watches
• Pedicure, manicure and spa every two weeks
• New boobs, lips, eyelids... anything that your health plan won't cover
• The everyday car and the weekend car
• Premium gasoline
• Weekends at some remote beach
• Lunch at a restaurant that takes longer than an hour
• My all time favorite: BIG BONUSES!!! YEAH BABY! $25k for you, $20K for me...
Damn it! Stop living the life and save some fucking money! Give us a chance! If we didn't make the numbers, fine with me, we'll try harder. Instead of leaving a man wondering what he will do when his daughter is sick, don't go spend it all at one place, because if you keep drinking your Dom Perignon by cases and filling up the nice Land Fucking Rover, there is no way we will be able to make any goal possible.
Shame you if you fired lots people on a Friday and two months down the line you went to Barbados for the weekend.
How about them apples?
Nov 7, 2005
in case you didn't know... Advertising is racist
For those of you who trust wholeheartedly that the world is becoming more tolerant and that racism should be done and away with... this is your wake up call. A blog from some copywriter who has seen just a miniscule fraction of the vicious nature of the advertising industry.
First off... talent for artwork. If you don't believe it just look at the ads. Some companies are taking a mature and sensible approach to diversifying the people that appear in their ads. Coke, Old Navy, Gap and some others have a specific target but include people from all ethnicities because they know that it doesn't make a difference. Now just give yourself the opportunity to see the brochures, TV commercials, and print ads for random credit card companies, some very well known restaurants, other clothing stores etc. Finding a black person, an Asian, and a Hispanic is way harder than finding Waldo. They're either very well hidden, omitted from the equation or put in such an obvious way that it's disgusting.
Later why don't you look at agencies that have departments focusing on generating advertising gender, ethnicity and strata specific. Hispanics will always be shown showing family values, Asians (India-China-Saudi-etc) will be shown in a foreign blue collar type scenario, and Black people will be loud and eating chicken or playing basketball.
It's not to be a prick.. it's just saying what see, what I perceive, what I live and what I've been asked to produce. I've been asked on countless occasions why I chose a talent when he or she is black, oriental or something other than white nouveau riche people, because that's what we want in our ads. Comments such as he's too black, or she's too Hispanic are not uncommon and yes I do realize that you do have a target market and that you want to reach them, but isn't it funny how we phrase ourselves, how we present objections to the use of other ethnicities in our ads.
Then to make things better, the advertising industry is racist. It's not sufficient that our work is bigotous in nature, we need to have the same faults in the place we work at. It's true that it still happens in most places, but while affirmative action is looked upon more and more like food stamp job positions for the unqualified, preferential treatment and prejudice is something we face every day. I'm Hispanic and have worked in the states and was actually faced with a variety of questions that just blew my mind. Some are justifiable because you shouldn't expect people to know everything about where you're from, but from getting asked if there are McDonald's where I'm from to having every action, comment or job questioned because I'm not Jewish, Italian, or just plain ol’ cracker white. If you look around in some US agencies just do this for fun... count how many Asians, blacks, Hispanics or anything but Americans work there... obviously eliminating janitors, cafeteria people and secretarial assistants. Pretty shitty distribution, right? It's an issue many agencies are addressing because this shouldn't be an issue. And it also shouldn't be an issue if someone gets a job or a raise because they're white or black. Preferential treatment for being or not of one ethnicity is just ludicrous and it destroys company morale and the feeling of communion that you do see in other places. It's not to say that people get lynched or whatnot, you just don't see the diversity an industry like this demands.
I did have the pleasure however of forming part of one of the few programs that is trying to make a difference: MAIP (Multicultural Advertising Internship Program) from the 4 A's. They are still working hard to make a difference but the people you get to meet offer much needed inspiration for those of us "unfortunate ones" that didn't happen to be born under the "correct" ethnicity. So there you go, next time you see an ad that is supposed to be catered to your tastes and just happens to massively miss the mark, realize that maybe the right person was not chosen for thee right job... or maybe the right people to appear in the ad were not chosen for the right scene... and then wonder why that's the case.
First off... talent for artwork. If you don't believe it just look at the ads. Some companies are taking a mature and sensible approach to diversifying the people that appear in their ads. Coke, Old Navy, Gap and some others have a specific target but include people from all ethnicities because they know that it doesn't make a difference. Now just give yourself the opportunity to see the brochures, TV commercials, and print ads for random credit card companies, some very well known restaurants, other clothing stores etc. Finding a black person, an Asian, and a Hispanic is way harder than finding Waldo. They're either very well hidden, omitted from the equation or put in such an obvious way that it's disgusting.
Later why don't you look at agencies that have departments focusing on generating advertising gender, ethnicity and strata specific. Hispanics will always be shown showing family values, Asians (India-China-Saudi-etc) will be shown in a foreign blue collar type scenario, and Black people will be loud and eating chicken or playing basketball.
It's not to be a prick.. it's just saying what see, what I perceive, what I live and what I've been asked to produce. I've been asked on countless occasions why I chose a talent when he or she is black, oriental or something other than white nouveau riche people, because that's what we want in our ads. Comments such as he's too black, or she's too Hispanic are not uncommon and yes I do realize that you do have a target market and that you want to reach them, but isn't it funny how we phrase ourselves, how we present objections to the use of other ethnicities in our ads.
Then to make things better, the advertising industry is racist. It's not sufficient that our work is bigotous in nature, we need to have the same faults in the place we work at. It's true that it still happens in most places, but while affirmative action is looked upon more and more like food stamp job positions for the unqualified, preferential treatment and prejudice is something we face every day. I'm Hispanic and have worked in the states and was actually faced with a variety of questions that just blew my mind. Some are justifiable because you shouldn't expect people to know everything about where you're from, but from getting asked if there are McDonald's where I'm from to having every action, comment or job questioned because I'm not Jewish, Italian, or just plain ol’ cracker white. If you look around in some US agencies just do this for fun... count how many Asians, blacks, Hispanics or anything but Americans work there... obviously eliminating janitors, cafeteria people and secretarial assistants. Pretty shitty distribution, right? It's an issue many agencies are addressing because this shouldn't be an issue. And it also shouldn't be an issue if someone gets a job or a raise because they're white or black. Preferential treatment for being or not of one ethnicity is just ludicrous and it destroys company morale and the feeling of communion that you do see in other places. It's not to say that people get lynched or whatnot, you just don't see the diversity an industry like this demands.
I did have the pleasure however of forming part of one of the few programs that is trying to make a difference: MAIP (Multicultural Advertising Internship Program) from the 4 A's. They are still working hard to make a difference but the people you get to meet offer much needed inspiration for those of us "unfortunate ones" that didn't happen to be born under the "correct" ethnicity. So there you go, next time you see an ad that is supposed to be catered to your tastes and just happens to massively miss the mark, realize that maybe the right person was not chosen for thee right job... or maybe the right people to appear in the ad were not chosen for the right scene... and then wonder why that's the case.
“I only work here because I have nothing better to do…”
“I only work here because I have nothing better to do…”
I’ve never actually heard anyone in advertising say this, but their silence speaks volumes. I’m referring to the mostly female employees that you find at an agency who are used and abused by the system. They work 90-hour weeks, raise their kids in the office, shed tears of frustration after a sour meeting, never have time for themselves or their family, and basically take all kinds of crap for less than what a carpenter makes. Why do they do it? Why do I ask? Because most of the time these are women who’s husbands are rich as hell, make three times as much as their advertising wives and work half as much. I see this all the time: After many years taking it in the ass from advertising, the lady in question gets a hernia or some stress-related illness, decides to quit the game, and lives happily ever after at home, “freelancing” every now and then, and spending quality time with her family… ALL WHILE HER QUALITY OF LIFE ($$$) IS AFFECTED IN THE LEAST!!!
So why put up with the advertising game, girlfriend? According to my conversations with these women, most do it because they’ve gone to expensive colleges, have fancy degrees, and have the family pressure to be a professional, NOT a housewife – “that would be such a letdown for my parent’s circle of friends,” said one. Some do it because they feel the need to contribute something, anything, to the family, as if they need to buy their husband’s respect. “Honey, here’s my $17K for the year. Add that to your $275K.” What the-?
People, advertising is a dangerous game. If you can avoid the pain and frustration, why do it? I’ve seen this industry break families and make people do things they wouldn’t normally do. In advertising, the sacrifice is just not worth it.
I’ve never actually heard anyone in advertising say this, but their silence speaks volumes. I’m referring to the mostly female employees that you find at an agency who are used and abused by the system. They work 90-hour weeks, raise their kids in the office, shed tears of frustration after a sour meeting, never have time for themselves or their family, and basically take all kinds of crap for less than what a carpenter makes. Why do they do it? Why do I ask? Because most of the time these are women who’s husbands are rich as hell, make three times as much as their advertising wives and work half as much. I see this all the time: After many years taking it in the ass from advertising, the lady in question gets a hernia or some stress-related illness, decides to quit the game, and lives happily ever after at home, “freelancing” every now and then, and spending quality time with her family… ALL WHILE HER QUALITY OF LIFE ($$$) IS AFFECTED IN THE LEAST!!!
So why put up with the advertising game, girlfriend? According to my conversations with these women, most do it because they’ve gone to expensive colleges, have fancy degrees, and have the family pressure to be a professional, NOT a housewife – “that would be such a letdown for my parent’s circle of friends,” said one. Some do it because they feel the need to contribute something, anything, to the family, as if they need to buy their husband’s respect. “Honey, here’s my $17K for the year. Add that to your $275K.” What the-?
People, advertising is a dangerous game. If you can avoid the pain and frustration, why do it? I’ve seen this industry break families and make people do things they wouldn’t normally do. In advertising, the sacrifice is just not worth it.
The Project that Never Dies
The other day I got a call from a friend who now freelances at an agency I worked at for many years, many years ago. We got to talking about the usual stuff (stupid clients, impossible deadlines, who’s doing who, etc.) until he mentioned that he was assigned to work on the agency’s company website. WHAT! I screamed. Their website STILL hasn’t been completed? He didn’t understand, so I had to explain: When I arrived at the agency in 1997, I was assigned to work on that project as well. But back in 1997, it had been in the review process since 1995. Today, 2005, ten years later, the agency website is still a work in progress. Why? Because, like a government-sponsored public work, plans change whenever there is a change of administration.
This is an agency that goes through Creative Directors and VP Client Service people just like a fat kid goes through his bag of Halloween candy. So every time a new boss comes in, he or she needs to mark their spot and make their presence felt, and the first thing they do is mess with the company website because “it is the most important project of all.” Yes, this is a very important project because it is the face of the agency seen by millions of people all over the world, but isn’t ironic that the agency responsible for it can’t even do a good job for itself? I don’t think this bodes well for prospective clients, do you?
This is an agency that goes through Creative Directors and VP Client Service people just like a fat kid goes through his bag of Halloween candy. So every time a new boss comes in, he or she needs to mark their spot and make their presence felt, and the first thing they do is mess with the company website because “it is the most important project of all.” Yes, this is a very important project because it is the face of the agency seen by millions of people all over the world, but isn’t ironic that the agency responsible for it can’t even do a good job for itself? I don’t think this bodes well for prospective clients, do you?
Nov 6, 2005
I wish I had that brain: Michael Moore
I promised myself no more posts for today but screw it. It's not my fault I was watching TV and Fahrenheit 9/11 popped up. Yup, I wish I had Michael Moore's brain. Even more, I wish I had his balls.
This is one fearless and intelligent man that simply does not give a rats ass about anything, just telling it like it is. I loved his work since Roger and Me. I kept trying to follow his work and watched TV Nation and The Awful Truth until they cancelled them - if you watch, you will know why. More? Ah, Bowling for Columbine or The Big One... come on down! Great documentaries that you simply have to buy. Screw renting them. The mission is simple: buy, watch, pass along, make another person buy, watch, pass along. Maybe then we can help him make a difference, right? Well, if not, fuck it. We made another man a millionare.
Man, I wish I only worked in his team. Even if it was to bring coffee and donuts. I don't care. I write to him sometimes, even if I know he just won't even read it. His website rocks, you should visit and read his letters. He's one good pissed off copywriter, I guess. Either that or he's paying the best one there is.
This is one fearless and intelligent man that simply does not give a rats ass about anything, just telling it like it is. I loved his work since Roger and Me. I kept trying to follow his work and watched TV Nation and The Awful Truth until they cancelled them - if you watch, you will know why. More? Ah, Bowling for Columbine or The Big One... come on down! Great documentaries that you simply have to buy. Screw renting them. The mission is simple: buy, watch, pass along, make another person buy, watch, pass along. Maybe then we can help him make a difference, right? Well, if not, fuck it. We made another man a millionare.Man, I wish I only worked in his team. Even if it was to bring coffee and donuts. I don't care. I write to him sometimes, even if I know he just won't even read it. His website rocks, you should visit and read his letters. He's one good pissed off copywriter, I guess. Either that or he's paying the best one there is.
There is always something there to remind me.
Leaving an ad agency for another is a very weird situation. Sometimes, it can be very good for both your professional and emotional sides – more so of the agency that you are leaving sucks hard balls. You might leave co-workers that you miss and appreciate, but you know that leaving is one of the best choices you have made. Hey, you will see them at the local happy hour, or maybe even at your house playing a nice round of poker. One thing is for sure, you won't miss the bullshit that made itself so visible that it made leaving easy as hell. You just pack your shit and go. No time for goodbyes, people!
But, sometimes there’s that place that you leave physically, but you never leave emotionally. You were happy, even for a while. Your boss had a nice balance of sucking and being a great dude. You could do anything you wanted. Even the CEO pizza sometimes was changed to a nice Sweet and Sour Chicken dinner. You could drink after hours. You laughed and cried long and hard. You learned, you fought. And the best thing of all: you made the greatest friends ever.
Those are the kinds of places you have to leave but really you don’t want to. The difficult choice of staying and being miserable at a place that won't give much anymore or leaving to find another place where maybe, just maybe, you might feel happier and more appreciated. It’s like a love relationship gone sour –you both had to leave so you can be happy, eventually, even if you still love each other. It won’t work, you think. So? You leave. Days pass. Months pass. Years. You won't forget. Hey, you think, we'll always have Paris.
But. But. But!!! Hey you guys out there that won’t leave ‘cause you are having the time of your life: don’t make career choices because you’re working with friends. There are many other important things that happy go lucky places don’t give, like nice raises, big bonuses – or even 2 weeks vacation without a big hussle. Staying can be the greatest error you can make. Don’t become the “institution”; the employee that is famous for working there since day two – and that you know that there is no possible way that that person can win more money or more respect. Hey, the corporate ladder goes as far up as the place allows it.
Anyways. If you have the pleasure of finding a job that rings your bell, enjoy it, because you will outgrow it eventually. But take my word for it – keep in touch. Keep the relationship going. You never know if it comes back with a bunch of flowers, saying I’m sorry.
Nov 5, 2005
We have the best blog ever
Yeah. Brag, brag. We rule. We write good. We love you long time. But, I know. Sometimes just whining about advertising can be a little sucky. That’s why we review movies, music… whatever. Just to keep you happy and wanting more.
So, today I decided to confess: one of the best blogs I have ever seen in my life is this one: Post Secret.
First of all, we all have one big secret. So bad and so sad, so shameful, we can’t even think of telling another human being. It can be for many reasons, but we have one. Come on, admit it. You do. Now, imagine this.
A place where you can send your secret. Where no one knows you. Where you can blurt it out in a cool as hell way, get it off your system, or at least for a while, and share it with millions of people, fucked up just like you. Would you send it?
That is what Post Secret is. A cool blog about secrets, posted on post cards that are sent by regular mail. People get to design their postcards any way they want. And there are some secrets that WILL screw with your mind.
So, go ahead, visit them. But only after you have read our blog and memorized it by heart.
So, today I decided to confess: one of the best blogs I have ever seen in my life is this one: Post Secret.
First of all, we all have one big secret. So bad and so sad, so shameful, we can’t even think of telling another human being. It can be for many reasons, but we have one. Come on, admit it. You do. Now, imagine this.
A place where you can send your secret. Where no one knows you. Where you can blurt it out in a cool as hell way, get it off your system, or at least for a while, and share it with millions of people, fucked up just like you. Would you send it?
That is what Post Secret is. A cool blog about secrets, posted on post cards that are sent by regular mail. People get to design their postcards any way they want. And there are some secrets that WILL screw with your mind.
So, go ahead, visit them. But only after you have read our blog and memorized it by heart.
Pass the Courvoisier.
Ah, the sheer pleasure of working the late shift and sitting down to do it while opening a cold beer. Or a bottle of wine. Hm. Or maybe a nice Cuba Libre (for all of you out there that are wondering, that's rum and coke). Alcohol makes things better – either parties, bad relationships (that’s a whole other blog), sex, life… you name it. But: alcohol while working? Hm.
Let’s try the ups and downs of drinking while advertising, shall we?
The Good Side:
• The hours go faster.
• Work seems easier
• You even enjoy working your ass off at 2 am in the morning
• The CEO pizza at 10 is yummier by the second
• You really think your ad is the greatest thing and even Ogilvy himself can’t top it
• All of your co-workers are nice, you love them so. Even the Ad Exec who forgot to mention that you had a big presentation two weeks ago and remembered a couple of days before the deadline.
The Bad Side:
• You make so many typos, it’s amazing. And those, your client will see the next day at the presentation, while you want to die.
• You might get sleepy and want to go home even sooner
• You might think that your design is cooler than hell – but actually it sucks ‘cause you don’t care as much
•
•
• Um. Can’t think of any other bad thing. So?
Screw it. Working late, again? Crack open a cold one. Bring on the Bacardi, dudes and dudettes. It’s going to be a long night. Might as well make it a Bud Night.
White Castle me, please
I don’t care that this picture isn’t at your local theater. I could care less. But this movie rocks so hard and so good, I will review it, dammit. Harold and Kumar go to White Castle will be part of my DVD collection, and soon.
That movie is so damn funny, you will pee your pants in record time. This is a stupid movie about two guys that smoke weed and get a White Castle craving so bad, they drive miles and miles trying to find it. (One is an asian guy who is a workaholic, the other is an indian dude that is tired of playing the brilliant son to his over achieving dad.) The thing is, life screws with the White Castle plan and many, many cool things happen on the way there. Both main characters are so well played, it’s amazing. By the way, get ready to see Doogie Houser in a whole, weird as hell way.
And the think is, I know for sure Harold & Kumar will become another cult movie in no time. Rent it, or buy it at Amazon. Trust me, you will laugh. Ad sucking guaranteed.
Nov 2, 2005
Déjà vu
Oh lord. I hate it when that happens. “I’ve seen your ad before” a client whines while you are presenting your ad. Shit, you think. You want to die. With me, I get pretty pissed off, basically at myself. I have to watch more tv, I always say. Read more newspapers. Hear more radio. But. But! When will I find the time to do it? When I get home at 10 at night?
The way I see it, shit happens. We try to be up to date on our ads, but dammit, we are not Superman. We will fuck up on occasion. But, I believe we don’t do it on purpose. For example, I can’t watch too many ads when I’m working. It affects my work. I prefer not to watch anything at all, even if it happens again. Hey, at least when someone tells me my work is familiar, I can say “brilliant minds think alike”. Ha.
Now, my ad sucking friends prepare for a big one: one creative told me something one day that shook me to the bone: there is no new thing. There are no new ideas. All has been done already.
I almost puked when he told me this. Not because of the bad burrito I had before, but because I knew he was right. Face it. There are hundreds of products that do the same thing. Take toothpaste, for example. There are hundreds, thousands of brands. In every damn country there are toothpastes. They do exactly the same, right? Then why do you think you can possibly come up with a campaign and be absolutely sure that you are the king of admen and that you have created THE single most original toothpaste ad mankind has ever seen?
Oh please. Grow up. Impossible.
Trust me, your toothpaste campaign popped up, same as you thought about it, in some strange place like Bora Bora or even a cool place like Japan. You just don’t know it. And just because you haven’t seen it, you can’t go thinking that originality still exists.
Hey, being original is very relative. It can be a mix of how you work your idea, mix other ideas with it and cough up an idea of your own. Your ad can be a mix of other things that are not so original… And that’s ok! There is no shame in doing it! At least you mixed up something! You didn't just copy an old Communication Arts ad from 1997!
So, my dear friends, humans are prone to think the same ideas from time to time. If you accept this, we'll all be much, much happier.
The way I see it, shit happens. We try to be up to date on our ads, but dammit, we are not Superman. We will fuck up on occasion. But, I believe we don’t do it on purpose. For example, I can’t watch too many ads when I’m working. It affects my work. I prefer not to watch anything at all, even if it happens again. Hey, at least when someone tells me my work is familiar, I can say “brilliant minds think alike”. Ha.
Now, my ad sucking friends prepare for a big one: one creative told me something one day that shook me to the bone: there is no new thing. There are no new ideas. All has been done already.
I almost puked when he told me this. Not because of the bad burrito I had before, but because I knew he was right. Face it. There are hundreds of products that do the same thing. Take toothpaste, for example. There are hundreds, thousands of brands. In every damn country there are toothpastes. They do exactly the same, right? Then why do you think you can possibly come up with a campaign and be absolutely sure that you are the king of admen and that you have created THE single most original toothpaste ad mankind has ever seen?
Oh please. Grow up. Impossible.
Trust me, your toothpaste campaign popped up, same as you thought about it, in some strange place like Bora Bora or even a cool place like Japan. You just don’t know it. And just because you haven’t seen it, you can’t go thinking that originality still exists.
Hey, being original is very relative. It can be a mix of how you work your idea, mix other ideas with it and cough up an idea of your own. Your ad can be a mix of other things that are not so original… And that’s ok! There is no shame in doing it! At least you mixed up something! You didn't just copy an old Communication Arts ad from 1997!
So, my dear friends, humans are prone to think the same ideas from time to time. If you accept this, we'll all be much, much happier.
Nov 1, 2005
The Nice Exec
A few days back I wrote something a tad nasty in one of the local blogs. Something on the lines of deeming some people incompetent and probably coming off as a prima donna asshole and this entry is an attempt to explain my conception of a nice exec. When I say a nice AE, I don't imply the guy that's all buddy buddy with me and lets me do what I want, when I want, how I want and whatnot. That is not the case at all. I DO believe wholeheartedly in the term "team player". I BELIEVE in the effectivity of working as a unit and invest steadfast in achieving synergy among my co workers. Having said this I need an exec to chew my ass if I REALLY fuck up. It's his job, it's my mistake and it's a lesson learned, but you don't have to be offensive. I need my exec to give me true feedback and try to be subjective AND objective. I want to know what he or she thinks about what we're doing without him/her trying to force his vision of what is correct. I need someone to back me up with a client and who will go over a presentation before hand so we know what each of us will go over. I need someone who'll not only offer suggestions but accept them, how many times have you seen a creative succesfully convince an AE about something they think could be good for the brand? In short.... I don't need a hero, I just need a guy or a gal who'll stick by me and be with me when need be and will be kind, humane, and human.. and these people do exist, I have worked with them and I miss them immensely. So in joker tradition, cheers to the good execs, you inspire us to hate shitty execs even more.
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