This is absolutely true.
Many years ago, I have a TV commercial that needs to get to the station, rush. I call up the production company, and they are giving me the run around. I have the receptionist, yapping and yapping, telling me that they have too much work and they will send the spot in a couple of hours.
Not good, I say. The commercial needs to be delivered now, ASAP.
No problem, she said. Can you give me the address to ASAP?