Let's start off this post with a small mental exercise. Pick a weapon. Try to think of something made of cracked wood, if you can. Now imagine you're hitting me right at the ovaries with it. This is how much it pains me to write a fucking slogan.
Slogans blow hard and long.
I mean... what's up with wanting a slogan for your product? It seems so... old! Slogans maybe worked during the 50's, when advertising was simple and straight to the point... but now? I don't know. Sometimes you don't need it. At least that's what I think.
Your company might have the same product, but the promise can change. Maybe one year you want to go into service. Then one year later, service is crap to your customers, so you focus on price. Your slogan is supposed to be the promise, right? Then you would have to change the damn fucker slogan everytime you change your strategy!!! The sad thing is I've seen great slogans die because some dumb twit client thought it was time for a new one. Hey, I still hate slogans, but when I see a good one, I stick to it.
Granted, there are some slogans that never change. (Funny that I don't remember any right now) Those companies I admire, because they stick to what they believe. But... just look at Coca Cola and you start foaming at the mouth trying to remember all the damn slogans they had and have.
Well. I really still don't want to write a slogan... I wrote a stupid one, at least for now. But I think God loves me and made me browse the net tonight... And look what I found!! Sloganizer.net! Amazing shit! You simply type in the keyword you need to use and... you sloganize it! The website claims to create any slogan you want. Excellent! You can bet your ass tomorrow I'll be sloganizing all day until I find the one that I like. Click, click.
Jesus loves me.
PS: Bought Harold and Kumar Go to White Castle on DVD. Must buy it in order to laugh and pee in your pants until it hurts.