If you read this blog enough, you will find something that repeats itself, again and again. Nope, it's not "shit" or "fuck", although we sure like to swear a lot. It's the fact that, in advertising, the people that suck, usually can't admit to one thing: they were wrong.
Saying "I was wrong, sorry" is what all this shit is about. Think about it:
• Your creative director can't admit that the idea you presented was great because he simply didn't give you that much attention in the first place. Then, when months or years later you see the exact same ad done by another ad agency. He was wrong, and he os she will never admit it. It is your fault. Why? You presented it wrong.
• Your Account Manager tells you when you are reviewing your ads hours before the presentation that you missed some important copy points. You have to present the idea and be humiliated as you tell the client that, although you admit there is key info missing, you can put it there later. He was right, you suck ass. Why? You were supposed to sit next to him or her and watch out for missing information, like they were children.
• Your Traffic Coordinator yells at you because you made the wrong adaptation and it was sent to the printers. The client will not get his lame ass 40 posters in time for his son's birthday. She was doing her job, you were shaving your privates with a blunt Xacto Knife and recording it on dvd. Why? You are supposed to know all sizes written in jobs misteriously change and you have god-like powers to know the correct measurements.
• Your ad boyfriend tells you that you are to blame for all the lies and bullshit he told you to get laid. He was the perfect man to you while you represent evil on earth. According to him, you blow. Why? Some dudes do that sometime, blame another person for his mistakes. But... it's ok. Those kinds of dudes are actually not men. Men who admit they are wrong usually have balls that go with their penis.
Ad people of the world. Saying you are wrong and you are sorry for your actions can help in many ways. You can make life, work, love and whatever else better.
Give peace a chance. Not pride.