Since we are celebrating "Execs suck" week here at WAS - sorry guys, let's dive into the wonderful world of "Who is right and who is wrong". And in this particular post, I will use one thing that happened this week. True story.
I have a thing with changes. I never, ever, get them by phone. My mother can call me up and ask for a change and I will curse the day she pushed me out because I didn't get it in writing. I am that strict because I've had my share of he said she said art changes over the years I have worked at this godforsaken business. So, if you are a client or an ad exec, and you need me to make the logo bigger (as you all fuckers do), I need to get it in writing. Period.
So, one exec does that. Sends in a email. I read it. Please make an adaptation of this art to this size (and he proceeds to write down the measures). I will be out fondling myself in the car until 5pm, please leave the artwork in my desk. (Ok, OK! The fondling thing didn't happen this week. Or did it? Ha.)
I need to speed up all the things I got since I have a big presentation. So I decided to make the stupid adaptation fast. I don't check the email again. I have my measurements. I'm done.
Three damn days later (yeah, it was rush but who cares, right?) the artwork is approved. Please send the final art to the printers. No problem. Here it is.
Two damn days later. Um. Exec calls. I made it in the wrong size. I am a dumb bitch. I suck. I should be dead. A Jihad is being declared on my ass. Now the art won't be delivered in time because I am the lowest form of human flesh in this planet.
Um. What? (Insert stomach pain here, sweaty palms, increased heart rate)
I can't be mad. I read the damn email. I remember! But, I open the ad and stare at it. Maybe I was doing it wrong. Maybe in my hurry I miscalculated.
NO FUCKING WAY. I open up my email. Look for the damn evidence. I did the art correctly.
Here's the punchline: instead of telling me "I fucked up, I gave you the wrong measurements, I blow as an exec, sorry"...
All I got was YOU made a mistake.
And people might not get why we daydream about hand grenades. Jeez.