I just talked with a friend of mine. He quit the advertising world. Moving on to greener pastures. In other words, he's moving to the client side. Works for me. I am so glad he made that choice. Most of all of his reasons: he wanted a better life. Quality of life. Be able to be with his family. Get home earlier. Watch some decent tv. Drink. Live. Ah. What a nice life, right?
Advertising cannot be a lifetime commitment. Impossible. Along the way you lose too many stuff. I see fortysomething dudes who are still doing the same thing. I call it the ad circle of life. Get a brief. Develop strategy. Develop Campaign. Present Campaign. Get changes. Do changes. Repeat. Print campaign. Then... another brief comes in. You do the same exact shit.
Do we really want to do this for a long time. I can bet my ass that most of you don't. I think advertising is a stepping stone for a much better life. You do this in order to gather up some money to do what you really want to do. Sometimes people forget and end up working at this hell hole of a career for too long. Then, they blink and figure it out. Time ran out.
Then why do people join this absurd religion we call the advertising industry? Well, I think it's the glamour of it all. You start out believing in prizes, big budgets and creative pieces that make you the talk of the town. They see big cars, designer clothes and think... I can do that! Also, people think it's easy. Years go by and you really see the truth. Long hours. Crappy clients. No budgets. And the saddest thing of all... All of your most creative ads, dead. They are just a figment of your portolio's imagination.
Think about it. How much creative stuff can you put in your portfolio that actually saw the light of day? Not much. Crappy ads surround us, and it's always either the CD or the damn client who kills them. More years go by and you start accepting your fate. This is the key moment in your life. You can either quit and move on to another thing - and if you don't think you can, you must be blind - or stay there and keep making the logo bigger.