Ok, so I like that damned Tears for Fears song, but haven’t you noticed that most agencies have this tendency to pump themselves up as if they were the most awesome agency in the world? They’re the meanest, the leanest, the bravest most bad ass agency ever conceived and they will take their clients to the top because they are the best.
I’m not saying it’s bad for your company to pump itself up, but let’s be honest. It’s like a guy who says he has a ten-inch cock. Possible? Yes, but still highly unlikely. One of my big quips in life is regarding to the level of honesty most people and organizations operate. They swear their brand of bullshit is foolproof and can fool anyone into believing into everything they promise.
I for one think one of the best things to compare agency wars to would actually be boxing. Think about it, different boxers have different styles. Different weight classes have different strengths. An agency that is a flyweight should never go into the ring with a heavyweight because it goes against logic. Sure they could win on points, but they could never knock the big fucker out while they are susceptible to one punch knockout power. Smaller agencies move a lot more and get a lot of smaller things done ultra quick while droning huge agencies move as sluggish as any Dolph Lungren movie plot. Mid size agencies have the flair of knockout power but often insist on biting more than they can chew and after maybe one or two successful bouts, they get their asses whooped.
Having established a boxing analogy with some twisted sense of logic, wouldn’t it be better to be realistic to your agency’s weight class and what it’s able to bring to the table? I definitely think it’s much more important to know what you’re good at so you can harness that while building up and remedying your flaws, always being realistic as to how much you can bite off AND successfully chew AND swallow. But noooooooooo… everyone’s a heavyweight contender. Everyone can knock anyone out and they know about everything. Shit, if you’ve ever seen boxers starting up, you can see the difference. There are those that have potential and there are those that are just trials horses. You just need to know how to move along the career and step up the competition so the guy looks good, and lean and mean and shows off exactly what can be done when the opponent (which could be a potential account) is ideal for the exact experience level of them.
Longevity is also a relative thing and it should be noted that not every agency or every boxer ages the same way. If that weren’t the case then I wouldn’t understand how come Fernando Vargas should consider retirement while George Foreman was able to win a title way past his prime. It’s also a game of luck and seizing the opportunity and if you don’t capitalize in the moment, you’ll lose your shot.
But again, agencies should really be a hell of a lot more responsible with their company profiles and way more honest with their company culture. After all, it’s way better to be realistic than getting your sorry ass knocked out.
So next time your company CEO says something promising more than your company can deliver, brace for impact because you know what’s coming… or maybe you don’t…
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4 comments:
Nice post, Joker. I think the agencies that just quietly go about doing great work are the ones deserving of the most respect. It's their WORK that proves how great they are, not their PR machine. Funny you should mention the 10-inch cock analogy. My college roommate actually had one (I found out about it in a very innocent way, so don't go all Lance Bass on me here). The thing is, he NEVER bragged about it. He just bagged every woman in college without anyone other than the girl (and me, since I basically lived on the living room couch) knowing the lengthy truth. Fallon, The Martin Agency, etc. are like my college roommate. And then there are the agencies we all know that are more like the frat boy with a sock in his undies.
Damn I love those types of analogies.
My money is that all women knew at college about the size of your roommate. Trust me, if women talk about one thing, it's that. Size.
Yeah. I know. We suck.
Hm. That didn't sound right...
But we went to a Jesuit college, Me. Women wouldn't POSSIBLY talk about things like that on a Catholic campus, would they? :)))
BTW, funny sidenote. The apartment directly above ours was occupied by a Jesuit priest who was in change of that wing. Good God, he must have gone insane listening night after night as he repeated his vows of abstinence.
Ja! that's what you think,..we catholic girls from private schools are the worst!!!!!
And the priest was probably banging someone...lol
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