Dec 7, 2006

What’s that fly doing in my soup?


The backstroke? The butterfly? Maybe a synchronized swimming piece or a cannonball? No. It’s taking a dirty stinking, fruit based chewy shit in my soup and I have to swallow it down and make like I enjoy the porridge. Such has been my week. I could take two packs worth of Immodium and I’d still flow better than this week. I could jam forty corks up my asshole and still be able to shimmy to the sounds of Chubby Checker if fate demanded it. But this week has pretty much been a steaming turd, grossly over glossied with spit so I can chew it better but that doesn’t go anywhere, it simply piles up and backs up my biological septic system.

I’ve had the wonderful gift of seeing concepts raped beyond recognition, clients bend over as far as yoga and double jointedness allows them to, management by committee expressed in all its retarded glory, and the hours crawl by slower than you trying to get to the bathroom after an all night Gibson Tequila binge. And such is life really. There are good days and then there is the rest of the year. You get your bi-monthly paycheck, a Christmas bonus, and do your best not to let work invade your day-to-day life. You deserve a break and you don’t get one or so it feels. In reality you do get a break, we all do and we probably get a lot more breaks than we give life credit for but since we’re so zoned out from waiting for something to do that isn’t motivated by sheer money making apathy, it gets to feel like we don’t get a break.

This week I’ve had the chance to deal with people that make excuses rather than offer solutions. They skip analyzing the problem and simply focus on exonerating themselves from any and all blame even if they could have done something, anything to help. I’ve almost crashed four times in the last four days from all the Christmas spirit flowing through my fellow drivers and you wanna know what the kicker is? I have a phenomenal life.

That’s right, even if I feel like shit and can’t deny admitting the forceful temptations of jamming a blunt scissor into some clients’ arms or maybe spreading some corn and petit-pois over some peoples’ expensive cars so pigeons can go all Pollock with their fecal talents, I have a great life. Seems hard to see at times, but it’s there, clear as day. I have a wonderful life, with wonderful friends, and the opportunity to grow as an individual but like so many people, there are just so many bullshit moments fighting for your attention that you sometimes lose grasp of just how lucky we are.

Look at it this way, I get to bitch about my job because I have a job and I work in a company instead of cutting sugar cane in some crop in Cuba. I can get angry at some people’s thickheadedness because I had such a good education. I can bitch about my dogs and their pee because I have dogs. I can go apeshit because I lost all my information from my work computer because I’m lucky enough to have technology like that at my disposal. I’m able to bitch about birds shitting on my car because I have a car and I can get pissed off at the leaks and blinking lights in my home because I have a roof over my head. I’m so lucky I have so much to bitch about. Really. I’m more than conscious that I shall never be fully satisfied but I can settle for being content and although I’m far from that at the moment, I can be enough of an adult to stand back, look at the big picture and go you know what, I’m a lucky fuck. Might be an epiphany, might be me trying to look for a positive in a negative and it might even be me trying to make a point yet again, but be it the reason that it may, I give thanks for my shit job because if anything, it gives me things to write about on a daily basis and you can’t really complain too much when you are being given material that easily.

Dec 6, 2006

Wiill it blend?

If only this was real...

Would you rather be here? Ed Edition


Ed is baaaaaaaaaaaaaaaack! Hey man, that photo made me want to go there NOW. Beers! Yeah... Anyway, here's what he writes:

Sorry for not writing recently; I was actually on a week-long vacation. It’s the longest time-off I’ve had in years and years. Where did I go? Well, I saw a bunch of movies, and read quite a few books, but mainly I just hung out here, at my local (that’s the farmer’s market known as the “Haymarket” getting set-up out front).

No clients, no deadlines, no pressure, just lots of refreshing beer, the occasional shot of Jameson, and plenty of Johnny Cash and X on the jukebox.

It was the best vacation ever.

Would you rather be here? Instinctive Traveller Edition


Here is his rendition of a great place: Kerala, India.

Dec 5, 2006

It has begun





It was due to happen, it had been too long since the giant known as Nintendo had been shrunk to almost a speck in the videogame market. The last two systems had been promising in paper but in reality failed to deliver the experiences everyone craved for. Sony had once been a random contender that ultimately finished Sega as a platform and threatened to do the same to our very own favorite Mario franchise. Microsoft later entered the game boasting a little thing called Halo and promising things even bigger than the grotesque original controller. Then rumors of Nintendo coming up with something different was heard, it was originally labeled Revolution and true, they wanted to make a revolution but the name was so bland and Xtreme geared that it sounded even more predictable than wrestling. Enter a new name, three letters that make a silly giggly sound that can make people from Sony have miscarriages. The Wii.

I may be of an odd sort but I’ve always loved the videogame wars and how one company vows revenge after getting ramrodded by another a certain year. Third party developers being stolen or signed to exclusive deals, software issues, buzz. I love everything. EVERY single thing in this battlefield fascinates me because it always has this happy go lucky feeling because hey, it’s just videogames. But it’s also business and quite a harsh one. You don’t believe me? Look up information on how Squaresoft and Capcom went against Nintendo for a couple of years and see if the loss of these game developers didn’t butt fuck Nintendo for a while. Remember Atari, Sega, 3DO, Turbografx, Neo Geo, and even the heinous iteration known as Phillips CDI? They all bit the big one in some way or another and though they often say it in class, a short epithet holds true for these wars as well: history serves mostly to show the mistakes that shall be made again.

Take a look at the picture. Three next generation systems start duking it out nasty-like. Each has an advantage or gimmick to buy but if anything, history has shown us that the market cannot maintain three game platforms for a long period of time. True, many of those other systems sucked ass, but when Sony faced Nintendo and Sega, it not only held its own, it demolished its competition thanks to the development of games people NEEDED to play. True, they didn’t have franchise faithfuls such as Metroid, Link, Starfox, Donkey Kong or everyone’s favorite plumber. But what they did have was the edgiest games out there that were just plain fun to play.

Exit Sega, enter Microsoft. Again, three platforms is a tad much for a limited yet hungry market. Simply put, there’re are too many games and too little money in the pockets of already bankrupt parents. Someone always seems to have to go but unlike Sega or any of the other bullshit systems, Microsoft seemed to have a shot. Edgy games exclusive to the system, better graphics (claimed but not demonstrated as far as I’m concerned). So Nintendo rode the portable wave for a while and with its Gameboy and Nintendo DS have demonstrated that no one can ever compete with these guys. Sorry PSP.

Now, the next generation systems face each other and the landscape looks to change drastically. While Gamecube was barely able to survive, the Nintendo Wii not only looks to hold its own it looks like its making people at Sony and Microsoft sweat bullets. Lets’ break down the systems for a moment shall we?

Microsoft’s XBOX 360



XBOX should be given kudos for having gotten a relatively loyal fan base in such a short time, but hardware deficiencies, high price tags and lesser than wow performance will probably hurt it. I won’t go into the performance or graphical department because although I’m a dork, I’m not THAT much of a dork. In essence, Microsoft pulled off a Sega and committed one of the most common crimes in business in general. They preempted the launch dates of both competitors by a full year. On the pro side, this means that they have a solid year of sales to put in the bank, but it also means that you had to rush your console and problems will ensue, and nasty bits with the warranty will be an issue to totally turn off buyers worldwide. That and not being able to totally blow PS2 titles out of the water signifies trouble for the system. It costs like a next generation console, but does it deliver? From what I’ve heard, it’s a resounding no. Maybe a bit better graphics but rarely anything to get your gamer hardons in a bunch.

Sony’s Playstation 3



With the biggest graphical dick of any next generation console, PS3 proves that if you want graphics, looking elsewhere is ludicrous at best. Games are designed on Blue Ray discs, have the graphical potency of a cyber Kong and will give you visuals and performance that’ll make Sonic the Hedgehog look like he has spida bifida. Now with Blue Ray technology comes Blue Ray costs. A whopping $500 for the shitty PS3 and an extra $100 if you want the whole sh-bang. That’s $600 not taking into account games that you’d need to buy. If you want a Blue Ray it’s actually a great deal since Sony loses about $150 with each console it sells. Look up the cost of the average BRDP (Blue Ray Disc Players) and you’re likely to see four figures or at least nearing four figures. So with such graphical prowess, there’s nothing to worry about right? Wrong. In the last few months, apparently someone leaked out to Sony about Wii’s control scheme and they bumped rumble play to opt for motion sensoring that although a nice add on, can’t beat Nintendo’s precision, just read the reviews. So in response, Sony has massively limited the distribution of the console, limiting supply and endlessly multiplying demand (basic principles of economics). People are willing to pay thousands of dollars for the consoles. Black market trading is offering the hardware for twice what it’s worth and people are buying. Clever initial strategy, but will it hold up?

Nintendo’s Wii



Graphically the weakest pup in the litter, what chance does this little white platform have of succeeding? About 100-1. The buzz generated by the system and how they’ve opted to commit to gameplay rather than graphics showcases a ballsy move that will payoff even more handsomely than I think many people predicted. The controllers are a mindfuck for anyone used to typical gameplay. Many games only require you to use one hand or mimic real life movements and they are intuitive enough to allow any player to pick up and play. Couple that with the most trustworthy franchise in the world and you know that marquis games will blow your mind. What’s surprising is that unknown games will also rock and might even ride a huge buzz wave for a time and be forgiven for many short comings for simply feeling so fresh, new and different. Add to this a future data base to download a vast catalogue that will have many old school gamers frothing at the mouth and the system itself letting you personalize avatars and you have quite a hell of a product to beat. Oh and did it slip my mind to say that it is selling for a price tag of $250? Check mate. I’m sure the millions Nintendo spent on R & D alone would cripple the economy of a small country, but we the gamers are getting treated to one hell of a ride because they will force everyone to produce such games that will be able to compete with it. And this being the weakest system graphics wise.

So what does all this mean? Yet again another proven epithet is put into practice it’s not the size that counts, it’s the motion of the ocean. And trust me, Wii has the motion to capsize its competitors. Don’t believe me? Pick one up and try for yourself and see if you can’t keep yourself from saying Wiiiiiiiiii.

Screw Jason. The Wii might actually kill you.

Message to the Traveler

“I know I'm way off stream. But I'd like to know: Is the client always right? I mean, I've heard this thrown around a lot. And I don't ask this for the sake of a debate. But is the client always right?”

Too bad to see you’re not up for a debate Instinctive, because your question and comment definitely lead to various points one could address and discuss. Some people believe that the client is always right and I can’t say I totally agree because if I did, then about 70 posts I’ve put on WAS would need to be erased. I just can’t accept that the client is always right and to me, in often cases clients are a type of child in the sense that you have to lead them down a thought pattern that goes along with what the agency thinks is the best for them. By “the best” I don’t mean doing any and everything to get as much money out of them, I wholeheartedly mean helping them sell more shit, get better organized and communicate exactly what they want to communicate.

Now where I can’t ever argue is where the money is at. The client has the money and they will spend it as they see right and they have endless factors to consider that in all honesty, we often times do not give them the benefit of the doubt for. Sounds odd coming from me but it so happens that I criticize thick headed decisions, bullshit revisions, dumb comments (there is such a thing as dumb comments), and all in all, any one thing that can cost them money and time. Revising a commercial once it’s filmed to change a font color the day before you have to hand it to the channels and whatnot is a dumb decision and I can’t agree with a client on that. It costs money, time, diverts resources But what I can say is that the change will probably be made because it’s their money. Holding a print ad because there was a space left out between a license number and the pound sign is not a reason to hold an ad, especially if it’s in point 8 font on the bottom of the page. I think that’s a bullshit revision but guess what? We’ll probably pay the late fee and put the space in, because that’s what they want, and although I don’t agree, they’re the ones with the money.

Like these, I can give hundreds of examples from the last year and a half alone. What’s constant is that the decision made seems poor to those not in the position of the client but be it a genuine sense of paranoia, nitpickiness or the fact that some people are put into positions that are way too big for them, they are forced into a decision that if wrong could cost them an ass whooping, a memo, coercion from higher-ups, or even their job. Seems a bit dramatic and although some people are impervious to this thanks to their genetic amulet (being related to the President or something of the sort is always a great way to keep your job no matter how much you suck), but that’s actually what happens with quite a few clients. They could be under revision and we don’t know.

Then again, there are people that just have you scratch your head as to how they even got through college. Sorry, a client is a client, but stupid also happens to be stupid. There are clients that really don’t seem to know what the hell they’re doing and they sign papers and emit job orders without even knowing what they’re asking for or reading what they send in an email. Sorry, but said type of client I can’t agree to say they’re always right. Hell I can’t say they’re even right half the time, but they are the ones who have the money and decide what to do with it. Simple as that.

Am I right or wrong? I might be a bit of both, but what do you think? Do you think the decisions of some dipshit are always correct due to the position they play on the field and the monetary leeway they command? Or is it just possible that there are cases of clients totally and completely full of shit. I know we bitch a lot, but that doesn’t mean we never have a point. In regards to me, it just means that I hate doing a shit job four times because they need to revise .005 font size or because they need a better synonym for a word. Unless legals call for or demand a font size, these types of changes only serve to annoy the shit out of people who have done the client no harm and who actually want to do the best for their sake.

So no, the client is not always right and I don’t care if that gets me fired one day. Sometimes you have to stand by what you believe no matter what, and the other 95% of the time, you hold your tongue, suck it up and stop caring so much and taking things so personally, because after all, it’s all about the money and who wields it, and odds are it won’t be you or me doing any of that dirty work.

I believe in miracles!!!


You will not even believe me and I don't care. This happened. This is a true story. I have witnesses. I am not going crazy. Why all the ranting?

A client thanked me for doing a great job. Not only that, she never changed a thing without a crazy reason (or even a dumb one). She never wanted the logo bigger. She never changed the copy because her secretary said she didn't like it. She never bugged me for my work and the deadlines, she even accepted to just let me finish the work and call her when I was done. Nah. Not only that. On the day of her launching, when she was talking to hundred of clients, she actually thanked us for a job well done. Then, when she finished, she came walking to us and hugged us and thanked us again.

In all my years of working, I have never, ever, ever, EVER had this happen to me. Yes, I have received the once in a while pat on the back from a client in front of many a boss (now I have learned that agencies tell their clients to show some kind of kudos at their worker bees so they can know which are doing their jobs and which are slacking their balls out), and yes I have received that great "Woo Hoo I love this" email from a client.

This was not the same. This was actually someone so grateful that you could see it in her face. That client of us was damn happy and proud of what both she and her creative team (us) accomplished. For one single second, she made me feel proud of my work (even if it was for two seconds). I really was taken aback from her gratitude and kindness. Why?

Maybe because the norm is dealing with asshole clients who'd rather scratch their assholes (literally the hole in their asses) rather than thank us for anything. I've busted my ass many a times and I have grown accustomed to the fact that not a single thank you is coming my way. My gratitude is all in the check, no words are needed. They expect me to work my ass off, period. I can deliver a shitty logo or a brilliant piece of work and they won't give a shit. Well, maybe they will love it, but they won't tell me. They will be too busy showing their bosses how great MY work is.

FUCK! Do we have a client out there who actually reads us? Shit, dammit! Liked that logo? Say something and mean it. Did your campaign actually made you more money so you can buy yourself another load of golf classes? Go to your agency and ask to see the creatives who worked on your account. Screw that, ask for all the team that work for you and buy them coffee or something. You can't believe how great it feels to make someone proud of their work. Besides, it will all be to your benefit because it will be easier to work for you at the end of the day.

Turning water into wine? Bullshit. Turning a client into a grateful human being? That's a miracle.

Dec 4, 2006

Interesting, young skywalker: UNDO @ Puerto Rico

So at last, someone has actually written back, it has been a while. I received this and was marveled at the thought that the writer wanted her name printed. Her real name! Enjoy this because trust me it will never happen unless I get so drunk that I forget to write our pseudonyms or something. I think that the idea behind the letter is awesome. Have fun down at Puerto Rico. Orale manito!

Dear AdSucks,

You want your readers to write to you. Today I have something to say to you guys. :)

What do you do when the advertising industry sucks out your life and spirit? What is the answer you give to people that don't recognize you as an artist? Many people argue that graphic design is not an art. That graphic artists are souless beings that only do what they are told: make the logo bigger. Instead of whining and crying in a corner we decided to do something about it.

A group of 12 puertorrican artists formed UNDO Digital. These 12 individuals had worked or still work in the advertising industry. We love what we do but we want more. UNDO is an exhibition of our recent work. No logos, no companies, no witty comments, no strategies, no boss and better yet no AE or CD. This is an exhibition of ART. Our media? The computer. We denounce injustice, war, bad politics, pollution, abuse and many more with no apologies. We are making noise and little by little we are going to be noticed.

Like it or not here we go! Your faithfull reader and vice president of UNDO;
Edna L Velez

Ps: our website is www.undodigital.com • Be our friend or frenemy at: myspace.com/undopr

Dec 1, 2006

Oscar worthy, dammit.

The one email I have been receiving more than the penis enlargement one.

Me likes it salty.


I love to watch MythBusters on the Discovery Channel. And today I saw an episode so important, and life changing that I decided to write about it so you can learn this bit of important information, specially because we are on holiday season. Fuck that, because we love beer. Advertising people sure like their alcohol; we want it cold and we want it now.

The MythBusters found a way to chill beer in a record time of 5 minutes. How? Salt. Yes, the counterpart to Pepper. Here's what you have to do. Get a cooler, fill it up with water, ice and loads of salt. The temperature will drop faster than with just regular ice and water and you will be enjoying your cold one faster than you can say "STREAKIIIIIIING".

They did tests with one six pack in every format of freezing they found, letting them all sit for 5 minutes and then getting the temperature out of one can of each six pack. This is what they concluded:

Cooler with Ice, Water and Salt: 5 minute test: 35.9 degrees

Cooler with Ice and Water: 5 minute test: 44 degrees - 15 minutes for colder beer.

Freezer: 5 minute test: 55 degrees - 25 minutes for colder beer.

Plain Ice: 5 Minute test: 57 degrees - 30 minutes for colder beer

Normal Fridge: 5 minute test: 60 degrees - 40 minutes for colder beer

The weirdest experiment there is, and well, I sure don't recommend this one... Fire Extinguisher: 3 minutes, around 36 degrees.

So yeah, I am buying a shitload of salt. Long live beer.
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