Copywriters do it better.

Ah, the pleasure of writing. Writing good, by the way. I have always been a copywriter, first and foremost (I design too, but still, I like this part of my job better). And I just realized that we have talked about everything here at WAS, but for almost two years now, we've never discussed how great is to write.

Yeah. Advertising sucks big time, sucks the life out of us, but still... I get a tingling feeling in my left ovary everytime I write something. Specially when I surprise myself and do a great ad in almost no time. Nah, don't worry, I don't think that I am allllll that. This is not an ego trip, not by any chance. In fact, I can have few glory days in a run. Sometimes I do what I can, most of all when my brain is fried. This post is just about a great job, the job we love to hate: copywriting.

By the way. This blog, besides counting with the greatest designer and creative (hey, Travis has it going on); has two of the greatest damn copywriters I have ever met and have had the pleasure of working with. Joker and Restrictions have their shit down, ninja style. There is no greater pleasure than reading their posts and thinking... that was perfect. Will I ever be that good? Nah, that's why they are here. To make this blog better.

So... where was I? Oh. Talk about a difficult way to work. You have to be calm and collected. You might need extreme silence. If you are angry or sad, trust me, words will not ever come as fast as you want. I believe this because I can design nicely even if I want to gut someone with a dull spoon. But with writing, we need zen, peace and a little fuck off time from the rest of the world. Proof reading is the worst. Your eyes have to be on top, your mind has to be fully calm and concentrated on one thing and one thing only: don't fuck up.

We have to deal with clients who wish they would write themselves, getting idiotic changes that we have to rewrite to their tastes. All with trying to keep your copy decent and fast to read. Some of you might think... that job is a walk in the park! No way, mein friends. It is damn hard.

Now that I am writing this, I would like to give a nice shout out to my partner in copy crime, the all time greatest Joker. He has helped me when I have 24 hour brain tumors and have no where to look for to get help. He's the ONE copy dude I call when I have issues, and he delivers 100%, always. So thank you, dude, thou must know how much you rock the house, big time. May your first child be a masculine child with the woman you love and I strongly respect. (Did I tell you that Joker has the most brilliant girlfriend ever???)

So... a toast to all my writer friends. May your typos never come and your words be like a donger. Strong and powerful.