This is a small world. We are supposed to love one another. We are supposed to live in peace and accept our differences. Ok. Granted. I believe in that. We all should. But.
Why the fuck am I seeing ads for my country, filmed in places and with people that are not like me???????
Try it. Just try it. If you give me the excuse that advertising should be universal and I will give you the biggest middle finger possible. Guiness Book big.
I don't get it. Not at all. I have just finished watching an ad for a local bank which was blatantly filmed outside where I live. Was the concept so difficult that they couldn't do it here? Nah. Was the location so unusual that they couldn't have found a decent spot here to film it? Nah. I know the story behind this, because this is a thing in my country which is KILLING the film and acting industry: it is cheaper to film outside this side of heaven. Simple. Sad. True.
Um. A question to our cheap clients out there. Don't you realize that by filming in a foreign country and with foreigners, you cannot fully connect to your target? If we don't see our physical traits, if we can't recognize our locations, if we hear a foreign accent... the connection is lost. Jimmy Hoffa lost. You have spent all that money for nothing, because it doesn't "talk" to us. And why? Oh sorry. The budget was limited.
I thought, I honestly thought, that companies should promote the local economy. Help promote jobs! You know! Help people where they are located to EAT and pay the motherfucking rent once in a while!!! I feel like Michael Moore in Roger and Me. Why the fuck are you moving your production elsewhere, when we can do it here and just as fantastic as anywhere else, just because you want to save a buck or two?
Dammit! I want to hear my accent! I want to see my people! I want to see my beautiful locations! If it is for a local company, then dammit, commit to that!!! And for the love of God, don't tell me that you produced the spot with an universal look just so that it can compete on Global Advertising Awards. If you think that "localizing" your brand will not give you the chance to compete... then damn. I thought it was supposed to win the award on concept and creativity, not if it's too local.
I just don't get this. Not at all...