Several times. I think the most famous one was in Archive, I'm guessing 1999. Amnesty International, maybe? The old one had better art direction. It's an old enough idea that Corbis has a knock-off of it, dated 2001.
Funny how knockoff ads are consistently crappier than the original. Not always, but definitely often.
Dammit. There was a shitty horror movie that had the same artwork on the poster. Queries around the office came up empty on the name though.
not the exact same thing but...http://z.about.com/d/movies/1/0/a/H/8/silenthillposter.jpg
The movie is Strangeland,
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