Apr 7, 2008

Is it fair to judge our work?

The inspiration for this question stems from my family’s wily observations. When I was in the advertising game, no one in my family understood what I did, exactly. They didn’t see how it was that I spent 90 hours a week at the office, worked most weekends, never had time to visit them, was always busy… just for some regular old TV, print, or radio ad, nothing particularly remarkable, or at least noting worth having invested so much time and energy.

It’s natural for friends and colleagues to criticize/judge our work, but at what point are they really evaluating OUR work? The agency process and client filter is so tight, it’s a rare thing when you see on the air (or in print) the idea/concept you originally came up with. The end product is hardly ever “our baby” and nothing to be particularly proud of, which is frustrating when you take into account all the energy put into it.

This is why it’s common to be met with blank stares and feel-sorry-for-you eyes when you mention to outsiders that you were involved with whichever campaign… and which you eventually have to provide the “Well, the original idea was awesome” disclaimer.

The evidence is right there. Open up your local newspaper or magazine. Turn on your local TV and radio stations and judge the work of your peers. I guarantee that 97% of what you come across you will consider mediocre at best, that you could have done a better job if you had the account. We tend to forget that the end product does not reflect the caliber of talent behind that particular piece.

The sad thing is that this is what we are judged on. New business opportunities, potential employers, and the respect of our peers… these are the people that look at our work and say, “Where’s the yogurt?” As industry insiders, we know better. Too bad the other million and a half people out there still pity us.

The 1,408th post shall be about


1408

I saw this movie last year, wasn't expecting much to be quite honest and that bit of cynicism probably lowered expectations so I would enjoy this movie that much more.

Mini synopsis. There’s a writer that once did a scary short story, book or novella that people loved. It’s been years since that and ever since he’s dedicated to review scary supposedly haunted structures using a 10 skull scale ten being the scariest and one being a little bunny rabbit eating carrots. He’s skeptical, hates his life pretty much and considers himself quite the loser.

Pretty typical storyline and to be honest, the formula doesn’t stray much though some interesting plot twists are offered to the viewer to keep them from thinking this is an average horror flick.

So what’s the damn movie about? Simple. There’s a room, it’s evil… correction, it’s fucking evil (My apologies Mr. L Jackson). They have banned people from ever staying in that room because some heinously freaky shit has been going on and the death toll is turning rather Schwarzeneggerish. What’s the catch or the extra twist? People don’t get past the hour in our cozy little 1408 and whatever the method it is that finally does them in, well, they turn in for the rest of their lives. Sweet, I know.

So is it worthwhile? Will it scare me? Will it spook me? To be time efficient and honest with you, yes to all three. I really enjoyed the flick and saw various new tricks to enjoy plus deliciously twisted scenes that just had to be written by Stephen King. What’s the best part? Not only does the ending not suck, it’s believable and it’s the type of ending that genuinely crawls up your neck and lets you know that maybe you won’t sleep that well that night.

Regardless though, at the very least NETFLICK it so they can get some money and Hollywood gets the right idea to keep doing decent flicks for the theatres so I don’t have to put up with more predictable bullshit that makes me cringe in my seat.

Joker’s verdict? 4 out of 5 jokers and up there with In the Mouth of Madness in my twisted fucked up library of gore in terms of enjoyment.

Apr 6, 2008

Sing it, Ella.

Want some Speed?


I (heart) NY.

You can buy that Milton Glaser Logo in any Tshirt, Mug, Sticker, Poster, Ashtray... you name it. It carries all the sentimental glory of the city. And one man sure has to have one old tshirt with that logo in his closet: Timothy "Speed" Levitch.

Today, lounging in my apartment while suffering from one snow related cold, I started looking around in my DVD collection for some entertainment. Battle Royale? Not today. American Beauty? Already hit that this week. Jay and Silent Bob Strikes Back? Not in the mood for shit related jokes... What is this? The Cruise! Damn, what a great idea, a movie about a Tour Guide who is in love with Manhattan. Perfect choice.

The Cruise is a documentary about "Speed" and his life in the city. Trust me when I say that this is a very weird documentary and not for the Chick Flick or Action Movie kind. This is solely for people who are truly, completely in love with every single street, corner, park and hot dog stand that the city that never sleeps has to offer.

Filmed in really cheap black and white film, this is the story of Timothy while he was working as a Grey Line Tour Guide. He doesn't have a house, keeps crashing on friend's apartments. He is a confused soul. He thinks of NY as a living, breathing organism (I do too), but the weird thing is that he thinks that sometimes this girl (Manhattan is a woman for him), sometimes gets angry with him, sometimes they get along... In fact, it is a rocky relationship that he never wants to quit, ever.

Getting on the bus with him is like going to a museum, every street, every building has a meaning, a history, more that we ever imagined. The fact that he is also an incredible philosopher makes it even more priceless. While most people think that this man is on an extended trip caused by any available drug, I think he just truly enjoys the life that the city has to offer. He should be bitter. He worked for almost $200 a week at that time. He seemed lonely. His friends and family had let him down. Still, he got on the bus, clicked his microphone and off the people went on a magical tour.

Why do they call him Speed? Just listen to the guy speak. It is a fast stream of consciousness, adorned by wonderful insights and thoughts about... everything. He talks fast, he thinks fast... and all of it is brilliant. I just wish I could wear his brain for even a day just to see what it is like. His vocabulary makes us monkeys. This is a truly well read man, both in arts and history.
What I could give to be in one of his tours - according to my research the documentary helped him to leave the Touring Business and is working on film and other projects. Many people watched The Cruise and started a cult following, which I think is greatly deserved.

You gotta see this film. The sad thing is, it is very hard to find. I think that Netflix has one or two copies. No Borders, Virgin Megastore or even a dark DVD store will carry it. But if you have a Netflix account, try to rent it if you can.

So to answer my question, yes sir, I would like some Speed in my life. And I too heart NY.

Fuck you Hollywood, and the happy ending you rode in on


Ok so yesterday I watched Vantage Point (yes, some theatees still have it and I'm trying to catch up on movies I've missed out on). So what's the verdict? Excellent movie with a discardable bullshit ending.

I swear, Hollywood needs to get its shit together at least for endings because I had the same experience with Transformers. I loved the movie but the ending... fuck.... both movies felt as if they realized they were running a little too long and were rushed and the end product suffers for it. Trust me, the plot to Vantage Point is fucking awesome but the ending I'm offered just leaves me feeling empty and cheated because things can't be that ideal. You're at the edge of your seat, you're immersed, you're rewarded with seventy pounds of tension on each shoulder and then at the end, you are offered a wet fart in the end with everything resolving itself in perfect fashion. Guy gets girl, victim gets saved, villain gets killed, hero does his job, touching family moment, end credits.

What the fuck? Whatever happened to fucked up twist endings? Whatever happened with people hurting or having something happen that you can believe? Case in point, the movie Once. I love that movie and recommend it to anyone that wants a movie that feels real, because to me it did and I think the fact that the actors really fell in love helps with the feeling that much more. The fact that these people are going through complicated feelings really shines in Once and yet the ending is believable and you don't feel as if you were force fed some saccharine ending so everyone can sleep lushly at night. You're offered something that makes you go, shit... it doesn't always end up perfectly. It didn't end in trauma mind you, it just offered something that REALLY could have happened and I appreciate that movie so much and for so many reasons and one of them is the ending. Oh, and might I add that nothing felt rushed in Once. Nothing, not one single frame and then you think back to your favorite movies or the best movies you've seen. Shit, you see Seven Samurai by Akira Kurosawa, and it didn't feel rushed. You see The Shining, Full Metal Jacket, Doctor Strangelove, Goonies, The Godfather, the First Matrix Movie, Fight Club, and NONE of those movies feel rushed ever unless it was the intention. But lately I've seen a bunch of movies that those last 15-20 minutes feel as rushed as ever and the end product suffers.

Take your time fuckers, make us wait an extra twenty minutes, fuck sales, have this be a testament to great script writing, editing, directing and acting. Not to budget control. I know it's easier said than done, but if anything, I think movies could benefit from that extra bit of love .. and so will the fans.

So final rating? Three out of five jokers for me AKA just a bit BNorth from the middle of the road. It could have been three and a half or maybe four if they hadn't fucked with the tempo in the wrong way, but hey, it's watchable. So if you need to be stressed and 100% satisfied for 75% of a movie, then by all means. Check it out. I just know that I won't buy it on DVD or need to watch it a second time.

Put your hands together and pray for him you dirty Ape

OK, so Charles Heston died yesterday... The broad jawed actor performed in such memorable roles as Ben Hur, Moses in The Ten Commandments and of course.... that guy from the ape movies. What a lot of people will remember him for will be that he was President of the NRA for five years and that he appeared in Bowling for Colombine at the end having Michael Moore go all, well Michael Moore on him. Like him or hate him, it's possible you saw some movie with him in it since saying he was active in his film career is quite the understatement.

Now why would I bring this guy up in a post apart from the fact that he passed away? Pretty simple, I was under the impression that he had always been a full blown racist gun toting redneck but if anything, I read a few things on wikipedia that resulted a bit interesting, greatly confusing and at the very least, great food for discussion:

"Heston resigned from Actors Equity, claiming the union's refusal to allow a white actor to play a Eurasian role in "Miss Saigon" was "obscenely racist." He said CNN's telecasts from Baghdad were "sowing doubts" about the allied effort in the 1990-91 Gulf War."

In an industry supposedly overcrowded with racism, such a comment results interesting because of the implications of oppresion to whites in Hollywood, something I have frankly never heard too much of to say the least. Don't think I agree with this statement though, I just found it interesting because if anything you can say about Heston, it's that he was a full blown constitutionalist in the sense that if anyone wants to protect the second ammendment, it was that guy. He wasn't actually saying that there was an anti white sentiment in Hollywood, he just said that having the union pretty much forbid having a white person unable to play that role was racist and though you can make a case of why the fuck an Asian was to be played by a white person, you can also make a case for why female roles in Shakespearean plays were mostly played by men (gay Shakespeare assumptions not withstanding). Regarding his opinion about the intentions of CNN, well, when have we been able to trust the news in portraying anything unbiasedly. Again, not saying I'm totally for the guy or that he was a saint, but he's quoted in saying shit that at leats for today got me thinking.

For that matter, he also advocated for the first ammendment though not in the fashion most of us are accustomed or even comfortable with:

He deplored a culture war he said was being conducted by a generation of media, educators, entertainers, and politicians against:

"...the God fearing, law-abiding, Caucasian, middle- class Protestant-or even worse, evangelical Christian, Midwestern or Southern- or even worse, rural, apparently straight-or even worse, admitted heterosexuals, gun-owning-or even worse, NRA-card-carrying, average working stiff-or even worse, male working stiff-because, not only don’t you count, you are a down-right obstacle to social progress. Your voice deserves a lower decibel level, your opinion is less enlightened, your media access is insignificant, and frankly, mister, you need to wake up, wise up, and learn a little something from your new-America and until you do, would you mind shutting up?"

Yes a big what the fuck might be in store, but the coupled messages of white pride and freedom of speech are quite clear. He actually said White Pride was no different from Black Pride, Red Pride or any pride and again, not totally for this, but it does get me thinking.

Before anyone goes on a tirade thinking I'm advocating for racism or White Power, read between the lines. I'm saying he said White Pride isn't bad and that it is no different from Black Pride or any type of pride and at the very least, I think I have to hand it to the guy for having the balls to say something like that in a culture that is ready to pretty much burn you at the stake for saying something like that. Actually, if anyone says they'd love to kill that cracker son of a bitch, then take note, this die-hard Republican was once a Democrat and to one up things a notch, he was apparently a massive Martin Luther King supporter and even accompanied him in the Civil Rights March. Kind of weird coming from a full blown racist and he actually said that he was for Civil Rights long before it was fashionable in Hollywood and again, I'm fucking pissed that I can't disagree with him because from what I've read, taking a stance like that in the 60's is pretty much begging to be burned by any true racist. I bring this forth because White Power and White Pride are two different things in theory, and one focuses its attention on where people come from and the other is based on the supremacy that should be had by a race (pretty fucking sad that this shit seems to never go away, but hey, stupidity is only second to hydrogen in the universe). Needless to say I'm not a big fan of White Power because, well being Hispanic means I'm just a wet back beaner leeching off the system and I'd be asking to get lynched, something I don't think anyone is too eager to enjoy.

Some people might say that there is no difference between White Pride and White Power and you could make an extremely solid case for that and I'd probably have to agree with you, but the base statement that there should be a right to feel proud from where you come from results interesting. True, a vast majority of Anglo Saxons of the Fore Fathers were bigot, racist assholes that couldn't stand their neighbors so they left to the West to rape and plunder a land that really wasn't theirs to begin with, for however proudly Whites claim it to be theirs, sorry but Running Bear might have something to say about every comment from White America regarding "them damn immigrants" because the core base of the US is made of immigrants.

If anything I'm writing this post because upon hearing the news, I was like, yipee lets rip his cold, dead hands off his gun once and for all to shoev it up his ass, and then I come in contact with this information and I can't help but say what the fuck... And I say what the fuck not because I suddenly think he's a saint but because it's abundantly clear that how you are portrayed in Hollywood and the media is rarely anyone's doing. That guy apparently did whatever the fuck he wanted to and yes he was a gun totting NRA card carrying member, and though I fucking hate guns and would rather a world and a US & A without them, I can't help but say, well he was entitled to his opinion as long as he didn't fuck with me.

Here's another quote that got me cursing him for making sense:

"Political correctness is tyranny with manners"

Once again I find myself unable to formulate anything that might resemble a counter point because I agree with him and with this statement. So this brings the case of Michael Moore and how many people portrayed his depiction of Heston and the treatment as an attack or an ambush on the actor'and you can also make a case for that. Please don't think I'm suddenly on an Anti Moore bandwagon or that I'm promoting the NRA. Again, I hate guns and really wish we could work towards a more Star Trekish existence without guns and where we should get along a bit better, at least us Earth roaming people.

So then what's the point Joker? My point is that even with what I read, what we've seen on the TV etc, we truly have no idea what most people are all about and that sometimes it's best to hold an opinion over some people's actions and integrity rather than being eager to jump on the I love this actor or famous person or hate them because that's what we're pretty much told to do. To sum it up, a lot of people detest Heston because of what they saw in Bowling for Colombine and the media and a lot of people love him for the same reasons rather than just taking information offered by the media with a grain of salt and hope for yourself that you can live to 84 as well and have a memorable existence rather than being a tame little sheep that follows instructions perfectly.

That's my opinion and if you want to take it away... well you're going to have to pry my cold, dead hands from it.

Cheers

Click here for the link to the obituary.

Apr 5, 2008

Another Blue Label, Garçon!

I don't believe in spending a huge load on cash on stuff. I never, ever buy myself expensive jewelry, shoes, bags or anything. Not that I am a cheapskate, I just believe that money should be enjoyed differently. Traveling is my thing. Good wines, good food, nice poker playing... I'd rather spend my money on that than other things.

But...

I recently did a weird thing. I went in a really expensive restaurant to live it up for a while. I mean, sometimes you work so hard... I needed to treat myself to something decadent, with one rule in mind. Never look at the price. Maybe you are thinking "what is the big deal"? I learned a lot from that small thing.

Hey. I was tired. Beat. Run down. Only one thing could make me feel better. Pampering myself seemed like the right thing to do. So I did the unthinkable. I just walked in and sat down. At first, I was a bit nervous. "We're gonna spend a shit load of money", I thought. But something clicked inside of me... it was a small voice at first...

Look dudette... my mind said... you worked your ass off. You have endured the worst. You give your all. Why the hell not enjoy the moment? WHY NOT? Don't care about the bill at the end. For once in your life, enjoy the finer things. This is not supposed to be for special people all the time. The normal dude and dudette can come in and just have a nice dinner! YOU WORK TOO HARD TO NOT ENJOY YOUR LIFE!!!

I sat there and thought, my devil side is right. While the saint in me was telling stuff about how expensive this was, how we had to work extra to pay for the bill... I just gave it the finger and told the saint to fuck off. I wanted to live it up.

My friends, you have to do this. Just once in a couple of months, just rip your credit card a new one. In spanish, there is a saying that goes like this: "La Ășltima la paga el diablo", which loosely translates to "the devil pays the last one". Look. We word too hard. Too much hours. Too much stress, too much morons around us makes it even worst. We sometimes don't even know what day it is, confused by all the deadlines and due dates. Why not just enjoy what we take from all that?

You don't see our bosses even flinch at any bill or any other expensive shit that they do. This is just normal stuff to them. Well, I am special too. I deserve to enjoy the same stuff they do. Granted, I can't do it every Friday, but I don't care. I will make time to really do something special and wonderful, even if it lasts a couple of hours.

Ah. Life is short. Enjoy it while you can... You deserve it.

What happens in Vegas...



...comes home with me.

Hi guys, I'm back. Hope you behaved. I sure didn't.

Even though I had to endure some hard times, which I will post about that later...

A bet came. I played my cards right.

No regrets. None whatsoever.

Cheers to me.

Apr 2, 2008

Fortune Cookie 500 #'s 47, 48, 49 & 50

On new work relationships
Treat work like a blowjob. If you don't establish things clearly, it'll definitely end up messy and you'll have to deal with more than you can swallow.

On parking spaces
Treat my parking space like my asshole, don't put anything there without my consent.

On jocks on the job who work out
A woman doesn't care how much you can bench, she's more interested on how long you can hold it in.

On females who diet at work
Don't trust a woman that says no to chocolate unless she's allergic (and even then it's fishy).

I'm a light Catholic for a reason

So Good Friday passed and like many people of the Christian or Catholic religious denomination, I didn't eat meat and as many people, I ask myself, does it make that huge a difference if I do or don't eat meat on Good Friday? Or let me clarify my take on this one, if God does in fact exist and this particular take on religion got it right, do you really think God gives a shit if you eat a burger? Honestly, it almost invites people to be assholes all year round as long as they eat fish or veggies for one day of the year. All sins forgiven, you're ok in the "good book".

True, this isn't the first time someone has brought this forth, but guess what, it won't be the last because though the intentions are pure (not), it still doesn't make any sense when you think about it. Regardless of your denomination, everyone has a right to follow the path that leads to supposed enlightenment, happiness or what have you. That being said, some people buy into their religion of preference and follow certain mandates without question. Though the ten commandments can be made a case of how relevant they are to people in general, they're supposed to be guidelines to have people behave and to promote the religion AKA love your one true god etc. Apart from that, there are a couple of things that certain religions say you have to do in x or y moment and sometimes, well they're a little whacky, case in point, no meat on Good Friday.

Why do I bring this up? Well apart from the fact that it was Good Friday, I actually know people who insist that if you don't go to church or if you do something silly, like eat meat on a day like THAT day, you're going to hell. Joy... Can you imagine the line of people in line saying something on the lines of: "This is bullshit."

Last I checked God wasn't a vegan and hell if women also came from a rib, we can sure as hell have one on Good Friday to commemorate the Creation of Woman right? Hell we can also get hammered with wine because we're commemorating the miracle of Jesus of turning water into wine. Hell we can spend a day watching Weekend at Bernies to celebrate the Apocalypse because on that day the dead will walk, and what better thing than to have them walk with a jamaican steel band playing in the background for Mr. Lomax?

Why do I bring this up? Because I'm atheist? No. I always say I'm agnostic because I'm a pussy atheist as some people say and I just doubt most things, have my own theories, and think that though some of what we're sold holds water, the treatment and down playing of women pisses me off. Really, why the fuck does Lot get away yet his wife becomes the rim of a margarita glass? not to mention the stoning of women and the fact that from the flesh of men came a woman and that thanks to that cunt of Eve, we all have to pay for her original sin. And then the treatment of gay people and that they're all going to hell. Well if that's true, then might we begin with about 75% of the Greek population that educated themselves at times by treating apprentices like PC's that need to get jacked by their jump drive, bareback style.

By the way, I'm not Catholic or Christian bashing, I'm just saying that sometimes I don't get the shit we celebrate and the culmination of Easter to commemorate the death of christ is doing a scavenger hunt for tye dyed chocolate filled eggs layed by bunnies.... I think I can rest my case but if anyone wants to offer logical explanations for that or the no meat thing, feel free to do so. If not then we can always celebrate some new religious festivity by fishing out dingle berries from a miniature shnouzer in january to celebrate the finding of the Northern Star or instead we can have all guys finger bang a female partner to try to find the G Spot and have them call out to God because lord knows that some women getting satisfaction is a more impressive miracle than anything we've seen this past century.

Ma ma Meetingssss

Like it or not, odds are that unless you work in accounting or traffic, you will have to meet up with clients. Be it creative, account services or media planners (though sometimes buyers get invited to shadow or to actually contribute), you will have to sit in a big ole table and act like you give a shit. You will need to also smile or at least you should because I’ve had the pleasure of working with cock knocks that are so charming that they have a permanent scowl embedded on the poor excuse of tissue paper they have for a face (that analogy is used in this case because the person in question has their mouth constantly pursed like some little constipated asshole). What you need to realize in this inevitable situation though is that there are a wide variety of characters, behaviors and tacit processes you can get a crack out of if you also happen to like watching flies fuck. Then again, at the very least you can understand a presentation better and you know who to focus attention on or who you have to convince more fully so a concept, a budget, a media plan or anything is sold to the client.

In the general sense of the meeting there are a variety of players and here’s a heads up of some of the characters you will find. Some you might recognize, some might seem foreign. If the second is your case, take a long hard look in the mirror, it just might be you.

Nodders:

In every type of scenario there can be the positive reinforcing impresario of the likes few people have truly seen. If you’re having trouble pinpointing exactly what I’m referring to, lets break it down to the brutal honest sense of what a 'nodder' is. If you know what a “yes-man (person)” is then you know what a nodder is. You can basically be discussing how best to solve a situation and if the person that is the decision maker (AKA THEIR BOSS) has something to say, they’ll agree to anything that person says. They could detail the attack plan to rape 79 toddlers with rusty appliances while spoon feeding a pitbull sautĂ©ed ovarian cists and they’ll simply acknowledge anything the person in question is saying because they know better, especially if they sign the nodder’s pay checks. Feel free to look at this person so he or she doesn’t feel left out, but trust me on this, they’re not the ones you have to convince about anything, including that you have a brain or even a pulse. They'll just look for reassurance from the real person you have to direct your attention to.

Asserters:

These are the people that want to make the decisions but are one or two rungs below in the decision making things of life in their little shithole company. These people are pretty much those responsible for sharing opinions that have other people in the meeting at the point of hissing at them because since they feel like they need to assert themselves, they blurt the first thing that comes out of their mouths and you know that often times it's quotable text, but nothing remotely demonstrating that these people are capable of any real analytical thought processes or even basic motor skills for that matter. It's the type of person that when asked if they like basketball reply by saying "yeahh.... did you see that Koli Bremnant do that touchdown in sudden death? THAT WAS AWESOME". It's the type of person that brings weird Ross Perot analogies to the table and leaves everyone not only asking what was the point but what poor contaminated test tube ended up pouring itself into an unsuspecting womb to produce, well them. Nod once in a while but don't bash them, they won't need help in getting fired and why get your hands dirty when they'll happily jump in shit by themselves.

Straticians AKA (Strategic magicians):

In every meeting there always seems to be a guy or gal who can come up with rationales out of thin air or pull them out of their ass, whichever is flashier. I'm talking heavy duty rationales that will pretty much cover all bases or at least convince the client into doing whatever he wants to justify. Keep this card handy since you might need to look over to your right for a mulligan and this guy or gal has your back since not everyone in a meeting is a total douche bag even though in essence a meeting is a marketing circle jerk in the search of larger profit margins. If they happen to be on the client side, think of every side of the issue and any potential chink that can be in the armor because they will notice and punish you for being ill prepared. I've literally heard one of these types look onto a bumbling AE and tell them : " You know what? You look so much better when you're silent."... Don't get caught off base, don't get caught with your hand in your pants, and make sure to sharpen your fangs, intimidation is always an accepted method of selling a concept though these fuckers aren't likely to be intimidated.

Tinkety tinkers:

Ok, so you're in a meeting. Look around. Who's paying more attention to the ejaculations of a pen on idle paper than on what's being said from one side of the meeting battle to the other? That's a tinker. A.D.D. incarnate and two steps away from slobbering themselves but not necessarily because they are without thought patterns. No, these people are probably smarter than you think, they just don't give a shit and they've realized how underachieving they have become. If you don't believe they're worthwhile, give them a shot, they'll seem to be drifting off somewhere in between andromeda, Ursa Minor and Orion's testicle only to suddenly come up with either a great idea or something that will actually seal the deal. If they're on the client side, speak to them occasionaly so as to touch base in case they have something good to share. Otherwise, pass them some chips or other nutritioius brain food and don't bother them. They might also benefit from a 30 minute nap recess.


Ad-vocates:

Though it is not always to be seen, many meetings have people who are pro agency and sometimes they are client-side and these are key tools you should use but never abuse. Here's the thing, if you always appeal to this person or look to them for help, it'll create friction between them and the people that take the decisions or want to influence on them and that's never a good thing. Think of it in terms of any sport or game, if you use the same play each and every time, the client will read you with greater ease and more than likely look to complicate things for you a hell of a lot more than you'd like to.

Cock of the walk:

Chest puffed full of pride? Check. Expensive wrist watch on display? Check. Male or female, these are the people that make the decisions. Some hesitate at times, others are full blown Pattons, but the final decision more than likely rests on their shoulders. If they do their job correctly, it's not an easy one. If they delegate and blame anyone but themselves, they shall forever tell people how hard their position is and that no one can understand what they go through and the pressures and... wahhh wahhh wahhckety wah... Right. I'm not referring to these whiny bitch types that not only cry over spilt milk but wet themselves, I'm referring to the ones that work and weren't handed the position by mommy or daddy dearest. Is there ego involved? Well of course and yes sometimes you'll meet up with people who were employees of the month and have the Colgate smile ready to bamboozle people into buying their diagonal Feasant cooker because they're great at sales but not necessarily great at advertising even though these are the same people that take a napkin and draw the layout that should go. Yes, this is annoying as fuck but if you work hand in hand with these people, they'll let you rub their rubbard.


So there you have a couple of your typical meeting clowns, are there more? Then tell us about em.

cheers
Joker

Apr 1, 2008

I pity the April's Fool

If anything is blatantly obvious from switching jobs, seeing new work dynamics and continually hearing from ad friends that are reaching breaking point it's that every day in the life of an Ad Person, it's April Fool's day and guess who the joke is on. Yeah I'm going to pussy bitch about the ad world because guess what, it not only makes me feel like I fight the system AND Sexually arouses me, but it also happens to feel as if I'm not the only one floundering in an industry that is so glamorously full of itself that it ends up sucking about half as much as working in Hollywood (sorry but any AD Prima Donna has shit on someone from Hollywood, because normal people know even the lamest of actors while the elite of the ad world escape the normal conversations of your everyday layman).

But hey, if I say I pity the April's Fool, then would this Imply that I pity myself? Not by a long shot. Not because I oh so love working as a copywriter and seeing WAY less than 1% of the profits I might help generate for a company, but because well at least I'm not as miserable as some other people that graduated from high school with me and yes, I actually took the time to compare and contrast the level of personal satisfaction with life that I have and though my greatest accomplishments are the next great American novel I haven't finished, the short story that didn't win anything in a literary competition I submitted and this blog, that's a good thing. Not only am I clear on what I should be doing and that I'm working towards that, but I'm clear that ad work is my day job and though that doesn't mean I'll ever half ass anything unless it's in the job order (and even then I’ll bitch as if it’s an Olympic sport and there's no tomorrow), I know this is my day job. I treat it as such and every day I'm more comfortable knowing my role in this bullshit industry. I'm clear that I can influence people and maybe in the long run be a decision maker, but I'm also extremely clear that most days I think what I do is kind of stupid even though it's supposedly an honest way to make a living (seriously, some of the adverts that end up being produced are a sham at best, though in our defense, it's because of the client monster more often than not).

Why am I suddenly so content? Simple. I've talked to so many people my age that have hit thirty or close to thirty and have realized that they have no clue what the fuck they're doing with their lives. They hate their day job and they're facing having to endure it for another 20-30 years because that's how things have to be for them and it's scared them shitless. I've also seen some people in the ad industry that treat their jobs like some ultra creative expression session with no sense of what strategy is and get pissed off that their Martian layout was canned for not being effective enough to sell the shitty dog food account they’re working on. It might look great but if in the end it's stupid or way too out there, just leave it in your portfolio. Oh that's another thing, I've made peace with knowing that my best work shall forever roam in my portfolio book and for today I don't mind.

Yeah, yeah, I can feel pride in building a brand, I'm not saying otherwise but I insist on downplaying it because in the end, 95% of the work we do isn't drafted for anything remotely noble or productive, and you know I’m being kind. Well productive it is in the Capitalist sense of the word because in the end, like it or not, advertising pushes sales and indirectly promotes the economy not to mention that since we can land semi lucrative to lucrative paying jobs we can ourselves waste money on designer T's, 100 books we'll never read and the latest trendy German DVD about the comedy drama of the lipsucked fat from a prostitute and how the cosmic energy of Xibalba formed it into the perfect human being, note that the DVD shall also be grossly overpriced for its content.

"But what about pro-bono advertisements?" you might ask. Well lets answer that one, it's still advertising, you're not doing anything physically involving yourself whole heartedly in a cause to promote something you believe in. Nope, you simply add the pink ribbon peripheral to your facebook and you suddenly feel like you've saved millions of lives. Oh might I add that you totally rock for having bought three (RED) t-shirts and that you need not worry yourself with anything else to maybe help someone in need. To clarify, I'm not saying stop buying the T's, I'm all for any type of pro-bono endorsement that makes a difference, just please don't act as if you're saving the world because honestly, some days I wake up and question whether or not it'd be better to just quit and do volunteer work. Then the sense of self takes a hold of me and I realize that like many people I have a personal agenda, and it isn't wrong, unwholesome or hateful, but I realize that though at some point or another I want to become more involved in helping the causes I think are worthwhile, for now I'm pleased to write a check and appreciate the people putting in the hard work and just maybe consider volunteer work.

Regardless, complacency is the word of the day because though Advertising Sucks it could be oh so much worse. This might seem like a sham but honestly, think about it, if you hate your office what would it be like in an accounting firm or a law office. If you feel too much pressure try to imagine what a broker feels like. If you think things could be worse realize that they actually COULD be worse.

But above else, never think your job is saintly and vividly engaging. It isn't. It's a job. It's the daily activity you do to produce income to pursue career development to attain more wealth and acquisitive power and that in the end, we're all fools not only for buying into the industry, but for not pursuing more satisfying endeavors and instead pushing for more success in an industry that quite honestly bones us dry. I'm sure some people might be reading this and waiting for an April Fools joke, but that's my April Fools, not doing one and just recognizing that though I'm a cog in a the machine of a bullshit industry, I can still be happy, and that in itself is enough of a joke to laugh at.

Regardless, hope April is a good month for everyone,

Cheers.
Joker
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