Jun 22, 2009

Clients pay the bills… but they drive me nuts!


Ok people, this is hot off the press. The Most Anal Client in the World is at it again. A simple ad that we prepared for him was finally approved… after 13 revisions; mostly stupid stuff such as placing periods at the end of bullet points, changing the font size of the legal disclaimer, moving the logo here, the website there, etc.

The ad finally saw the light of day: it ran in three major newspapers across the country, four days in a row. That’s 12 runs in just one week! Well, the client just called… AND WANTS TO MAKE SOME CHANGES!!! AFTER 12 INSERTIONS!!! MORE CHANGES!!!

But wait! Here’s the killer: the changes are nothing more than adding more space between the border of the ad and the legal disclaimer!

This just goes to show that an ad is never final, even after it has aired...

Shoot me, please!

5 comments:

Teenie said...

Gad, it's worse when it goes live online. There's no end to web changes...

But I hear you. And I HATE putting periods at the end of bullets. The cleaner it is, the easier it is to read. DOn't get me started on semi-colons...

Alex Chesbro said...

BANG!

I understand the want for periods at the end of bullet points-they bring the thought to a close. But it's a fuckin' bullet point to begin with, so I'm in the same boat as you.

BANG! again, in case you were bleeding out.

Me said...

I once had to send the artwork three times for a color proof just because the client was worried about one shadow.

A SHADOW IN THE FLOOR. THE FLOOR!

Jake P. said...

While they're at it, they might want to run it by Legal again, see if they have any changes they'd like to make.

/empathetic snark

Lubomir said...

I have tears in my eyes... so it is the same all around the world

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