Oct 1, 2009

Behind the Ads: Truth #7 - You are completely expendable


The turnover rate for an ad agency is more than most people feel comfortable admitting out in the open. For my part, you just have to see where I’m coming from. I worked at an average of 1.2 agencies a year. For five years (that’s six agencies in five years just in case). The scary part is that I lasted more than a year at only one agency (I lasted 2 years and 2 months). The variety of reasons why I left or was given the axe are varied, but I quickly learned that no one is invaluable and everyone is expendable. From a CEO to a janitor, anyone can go at any time. And just in case you were thinking about an owner, well even those can be bought out or ousted if there is a board of directors that can vote and have that happen. Some people get notice, others get a pink slip welcome on a Friday morning and no one is really safe in an ad agency. All you need is for your agency to lose an account or for budget cuts to affect revenue and there’s your ideal scenario for liquidation by means of termination.

You can be a complete asset and a bargain price and it will still probably not matter. You could have spent ten years at an agency; that matters even less. You can be loyal, hard working, dedicated and have the company blood flowing through your veins. In that case I suggest medicating yourself with regular doses of reality and thinking of yourself and your family for a change because the moment your presence means less money for someone lounging at a higher echelon, that means bye-bye for you.

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