Oct 1, 2009

Behind the Ads: Truth #8 - You will lose out on the development of your family


Advertising is not a family friendly industry. That’s as plain as it can be put it and if you don’t believe this, experience states that eventually you eventually will. A high divorce rate and resentment from offspring should be evidence enough because when it comes down to it, you will spend weekends working. You will miss birthdays, anniversaries, baptisms and before you know it, your newborn is three years old.

It is really sobering to hear a person ask themselves where the time went. How it’s flown by and how they feel as if their life was lost in some sort of strange space-time vacuum. It is disconcerting to hear dozens upon dozens of professionals who like themselves quite a bit less for having missed out another family event. Just in case you thought your free time and weekends matter, please remember that in the large scheme of things, you don’t matter, so why should the wellbeing of your family unit be of any concern to any higher up. If they can make the time why can’t you? Oh that’s right, you had to work on the Rice-a-roni campaign on Saturday and Sunday because the wellbeing of the brand was at stake.

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