Oct 1, 2009
I have the impression that even the most successful creative has to truly wish they could be doing something else. Painting, writing or even scrap booking with nana. For my part, I was supremely dissatisfied with my work because if it would have been my vision of what an ad that received lukewarm response and was or wasn’t effective, then wonderful; it’s all on me. But since adverts suffer the wrath of supervisors, CEO’s, creative directors, clients and our beloved focus groups, there is very little possibility that your work will be the one put to the test.
Time and time again I found myself angry, frustrated, dejected and unmotivated because way more often than naught, my team had no back-up, we were forced to swallow bitter pills of not choosing any battle and of acquiescing because between the creative director and the account exec, there wasn’t a trace of a vertebrae between them. I was a salmon swimming upstream except there was no nature and the current or my skills never allowed me to land in the calm.
But just in case you’re wondering if this is real or not, there are two things you have got to keep an eye out for: 1. Is anyone you work with writing a book or working on an exhibition that they never seem to finish and 2. Ask someone upfront if they’re satisfied with what they’re doing. At the very least, I’ve seen that some people fidget before keeling into their ethic and saying that they appreciate what they’ve achieved. At the end of the day, there’s one thing no one will be able to deny…This is a dayjob for however luxurious it is sold to you.
Posted by Joker at 1:29 AM