Additional words are not necessary... enjoy.
Jun 7, 2009
"You're only as good as your last work"
Funny how this is supposed to be true, yet how many Creatives do you know who latch on to some five year old award from their glory days that time they worked on an account and were fortunate enough to have all the conditions come together to produce award winning work? For my part, I know quite a few people who are stuck in the moment so to speak and base their egos on accolades they received half a decade ago. Then I see creatives that are constantly hungry to prove themselves, to do something new and groundbreaking and push the envelope while doing new and different ideas.
So how much truth is there to the ad more that titles this post? Well, if you ask me, it's pretty true because though a great ad you did a couple of years ago shows you should have talent, questions begin to arise of why you haven't been able to give another golden goose. Did you pop your load? Did you get lucky? Was it the CD who gave the idea and you took the credit? Was it your ad partner? Did you rip off an Archive? All these and more questions come out if you haven't recently shown you have the goods to be a top notch creative.
So what if you never got the chance to do good ad work? Well I worked some pretty shitty accounts and though not award winning, I did earn props with my team for pretty much managing hail mary ads with difficult clients that are known to not be responsive to creativity. From banks and mortgage houses, to health plans. I was able to pretty much together with my art director, pull rabbits out of our asses and even then sell them with little assistance from the exec.
I had a CD tell me in an interview, well you've done a lot of retail, but what you've been able to do with retail shows me you have potential to do something really good, you just seem to not have been given a chance to prove yourself. Though the job I was interviewing was just for a shitty account, he said I need someone for this account who is bilingually fluent, and you are a great candidate, but something tells me we could use you for other stuff as well.
For X or Y reason, I didn't take the job and maybe I'm better for it, but it was good to be told: "well what you got ain't that great, but what you made with what you had to work with is impressive". Just hearing that was enough for me because from the ads I showed, he'd seen and noticed a handful of them. In short, he basically told me that what I'd done recently at least showed promise for what I could do in the future, and that though not developing elite level advertising, with the right conditions at the very least I could get better.
After leaving that interview, I couldn't help but remember another interview where the guy was a creative burnout riding the coattails of an ad he'd done almost ten years before. He mentioned the ad at least 5 times and after a while started sounding like that forty year old car sales man that tells everybody of the game winning shot in high school.
Though I could elaborate further, I'd rather just ask one simple question. After the descriptions I gave above, which CD do you think is taken more seriously? (Not by me, but by anyone). Answer this, and you might have an idea of where you could be at in the next 5-10 years.
Cheers
So how much truth is there to the ad more that titles this post? Well, if you ask me, it's pretty true because though a great ad you did a couple of years ago shows you should have talent, questions begin to arise of why you haven't been able to give another golden goose. Did you pop your load? Did you get lucky? Was it the CD who gave the idea and you took the credit? Was it your ad partner? Did you rip off an Archive? All these and more questions come out if you haven't recently shown you have the goods to be a top notch creative.
So what if you never got the chance to do good ad work? Well I worked some pretty shitty accounts and though not award winning, I did earn props with my team for pretty much managing hail mary ads with difficult clients that are known to not be responsive to creativity. From banks and mortgage houses, to health plans. I was able to pretty much together with my art director, pull rabbits out of our asses and even then sell them with little assistance from the exec.
I had a CD tell me in an interview, well you've done a lot of retail, but what you've been able to do with retail shows me you have potential to do something really good, you just seem to not have been given a chance to prove yourself. Though the job I was interviewing was just for a shitty account, he said I need someone for this account who is bilingually fluent, and you are a great candidate, but something tells me we could use you for other stuff as well.
For X or Y reason, I didn't take the job and maybe I'm better for it, but it was good to be told: "well what you got ain't that great, but what you made with what you had to work with is impressive". Just hearing that was enough for me because from the ads I showed, he'd seen and noticed a handful of them. In short, he basically told me that what I'd done recently at least showed promise for what I could do in the future, and that though not developing elite level advertising, with the right conditions at the very least I could get better.
After leaving that interview, I couldn't help but remember another interview where the guy was a creative burnout riding the coattails of an ad he'd done almost ten years before. He mentioned the ad at least 5 times and after a while started sounding like that forty year old car sales man that tells everybody of the game winning shot in high school.
Though I could elaborate further, I'd rather just ask one simple question. After the descriptions I gave above, which CD do you think is taken more seriously? (Not by me, but by anyone). Answer this, and you might have an idea of where you could be at in the next 5-10 years.
Cheers
6 degrees of frustration
Though the concept of 6 degrees of separation often proves true when you talk about people you know and the thin contact line between all of us, the same can be said for advertising. I think no other industry is less forgiving if you make a mistake tham this one. Let's put it this way, if you mess up bad enough, your name can soar through a network system that at times loves to pull the old Jon and Kate, by building smoeone up just to tear them down. If you say you don't believe me, I'd say to try it out, but odds are the consequences would be nasty enough to partially compromise your career, at least locally. But honestly, I've seen cases where people have to work at odd cities if they've messed up because various NYC, Chicago and LA agencies have even got the ehads up on the person. It all pretty much depends on your fuckup and who got pissed off at you. If a well connected CD is your target of choice and they are of the type to hold a grudge, start looking at agencies off the beaten path because a phone call to verify references is all it takes to have you strike out even after a flawless industry.
That's part of the reason why it's good for people to not lose their cool, as I did so many times. Though having a reputation for being a hard worker, I also got a reputation of being stubborn and problematic at times. It doesn't matter that I had a point when I lost my cool, it just mattered that I lost my cool. That's why in the last job I had, I really kept my cool, and under anger I took a walk rather than speak my mind, because though I still had a reputation of being a good creative, being one of the best people to choose for a translation, for being ridiculously responsible and hard working, I still had that whole temper thing to live down.
This does turn out to be kind of funny because the people that spread the news weren't even sworn enemies, they were actually friends who I met up at a happy hour and who decided that after five or six beers, just NEEDED to tell about the two times I threw my shoe (in different agencies). Each time it was understandable that I lost my cool, but throwing a shoe? You'd think I was a middle east reporter watching a Bush conference. After getting nice and ribbed, the joke was there, the laughs were had, and the damage was done because people from that agency were always waiting for me to blow up.
Luckily I haven't given anyone else that satisfaction of losing it, mainly because it took me getting slammed against a wall to realize that it's not worth it. But in the good part, it also prompted me to give another type of company a chance and I can honestly say it's the first time I've ever been satisfied with a job, but hey, that's another post altogether.
If I do have to close this off with one more thought, then check your think tank and see if you can't find a memory log that has an adage which goes something like this:
Keep your friends close, and your enemies closer.
Well the reason I write that is because in advertising, tabs kept are asses saved and your friends can turn out to be your enemies if they happen to have a little too much drink and a little too much to say.
Cheers
That's part of the reason why it's good for people to not lose their cool, as I did so many times. Though having a reputation for being a hard worker, I also got a reputation of being stubborn and problematic at times. It doesn't matter that I had a point when I lost my cool, it just mattered that I lost my cool. That's why in the last job I had, I really kept my cool, and under anger I took a walk rather than speak my mind, because though I still had a reputation of being a good creative, being one of the best people to choose for a translation, for being ridiculously responsible and hard working, I still had that whole temper thing to live down.
This does turn out to be kind of funny because the people that spread the news weren't even sworn enemies, they were actually friends who I met up at a happy hour and who decided that after five or six beers, just NEEDED to tell about the two times I threw my shoe (in different agencies). Each time it was understandable that I lost my cool, but throwing a shoe? You'd think I was a middle east reporter watching a Bush conference. After getting nice and ribbed, the joke was there, the laughs were had, and the damage was done because people from that agency were always waiting for me to blow up.
Luckily I haven't given anyone else that satisfaction of losing it, mainly because it took me getting slammed against a wall to realize that it's not worth it. But in the good part, it also prompted me to give another type of company a chance and I can honestly say it's the first time I've ever been satisfied with a job, but hey, that's another post altogether.
If I do have to close this off with one more thought, then check your think tank and see if you can't find a memory log that has an adage which goes something like this:
Keep your friends close, and your enemies closer.
Well the reason I write that is because in advertising, tabs kept are asses saved and your friends can turn out to be your enemies if they happen to have a little too much drink and a little too much to say.
Cheers
Jun 6, 2009
Jun 5, 2009
Son of a pitch
When you're about to enter advertising, lots of people you actually trust butter you up for the industry saying that your life won't be the same, that you're in for a hell of a ride,and the classic line of "get ready".
The problem is that you're too naive to actually look past the creepy smile, the raccoon eyes and the sad reality that you're being told a half truth by people who have woken up at 3 AM thinking they had work on a Saturday and know that it's going to happen to you too. You get all excited and fuzzy just thinking of the great ideas you're going to be bringing to the table and the word pitch still has that exciting quality to it where you still hold it synonymous to adventure, opportunity, proving ground and sessions of pure team work.
Then you have your first pitch and you literally have to ask yourself what the hell you got yourself into as reality sinks in.
True, though not every pitch is dismal and some are actually even interestingly intense in a sadomasochistically enjoyable way, what messes you up is the rate that they come and the place you work at. In my experience, sales pitches were referred to as the second shift, the midnight gauntlet and a labor marathon you're actually protected by law from enduring repeatedly, though you take it because you feel there's no other option.
The shitty reality is that you work until 6 PM and then have to switch gears to get creative. This means long pizza nights, or Chinese Food and the eternal redeye no Visine will do away with. Just in case, please know that good material actually gets produced. Here's the problem though, your two options for what is going to happen to that great material will not make you smile.
Option 1: Some jackoff executive, a lackey VP or even the Agency owner see what you're doing, pat you on the back then tell you what you can change to make it really sink home. We call this sticking a spoon in my food, butting in, shoving your nose where it doesn't belong or just plain old internal sabotage. things start off as a suggestion and eventually escalate to a full on mandate. You see a great idea go down the shitter and it even gets to the point where you want to scrap what's been done because it's so far from what you initially created.
Option 2: Everyone loves what you do, the material even wins you the account but it never makes the light of day. What's the logic to this? None whatsoever, but I've worked five full pitches that won accounts and where COMPLETELY put to a side. This means that you still have work to do since the campaign launches in a week's time, they want a fully integrated campaign AND they want ideas completely unrelated to what you did to get their attention in the first place.
Only on two occassions have I been able to present creative in a pitch that actually got used as we suggested and guess what? The fucking material worked. In cred ible..... Who would have ever thought that a creative was interested in their client being succesful, that's just hilarious.
I used to have SO much portfolio work that was just locked away somewhere that it was sad because once you tabulate your efforts, you just start getting angry. Very angry. This is mainly because it gets to the point where you just don't see the sense in any of the work you do. that's when sales pitch starts to mean a bunch of other things: ah i'm fucked, say goodbye to the weekend, there goes sleeping 6 hours for a whole week, not again, and woohoo, more work for the same pay. Your enthusiasm is nonexistant and you start looking at people as if you want to kill them, because it's not like you're going to be left alone to work on the pitch. Heaven forbid that you put all your efforts to winning an account. No, this is the perfect time to talk about day to day work at 11 at night while your team brainstorm sessions are going on because the exec is a bit worried we won't make the deadline.
THAT'S the first time I realized that in some agencies, the food chain is quite unlike what I was sold as a motivated youth. I've worked in too many places where creative was hardly the king. More like a lackey, and we got screwed big time. I've worked in agencies where Creative had more pull, and the insanity was just as unnerving and frustrating. I worked at small agencies, where creativity is supposed to fluorish. Ummmm, let's just say no. And then I changed industries, have only done freelance and I stopped minding so much since I was actually having my time paid for AND I had control over what I sent in the first and last place.
Hmmmm.... might I be trying to plant seeds? You decide.
Cheers
The problem is that you're too naive to actually look past the creepy smile, the raccoon eyes and the sad reality that you're being told a half truth by people who have woken up at 3 AM thinking they had work on a Saturday and know that it's going to happen to you too. You get all excited and fuzzy just thinking of the great ideas you're going to be bringing to the table and the word pitch still has that exciting quality to it where you still hold it synonymous to adventure, opportunity, proving ground and sessions of pure team work.
Then you have your first pitch and you literally have to ask yourself what the hell you got yourself into as reality sinks in.
True, though not every pitch is dismal and some are actually even interestingly intense in a sadomasochistically enjoyable way, what messes you up is the rate that they come and the place you work at. In my experience, sales pitches were referred to as the second shift, the midnight gauntlet and a labor marathon you're actually protected by law from enduring repeatedly, though you take it because you feel there's no other option.
The shitty reality is that you work until 6 PM and then have to switch gears to get creative. This means long pizza nights, or Chinese Food and the eternal redeye no Visine will do away with. Just in case, please know that good material actually gets produced. Here's the problem though, your two options for what is going to happen to that great material will not make you smile.
Option 1: Some jackoff executive, a lackey VP or even the Agency owner see what you're doing, pat you on the back then tell you what you can change to make it really sink home. We call this sticking a spoon in my food, butting in, shoving your nose where it doesn't belong or just plain old internal sabotage. things start off as a suggestion and eventually escalate to a full on mandate. You see a great idea go down the shitter and it even gets to the point where you want to scrap what's been done because it's so far from what you initially created.
Option 2: Everyone loves what you do, the material even wins you the account but it never makes the light of day. What's the logic to this? None whatsoever, but I've worked five full pitches that won accounts and where COMPLETELY put to a side. This means that you still have work to do since the campaign launches in a week's time, they want a fully integrated campaign AND they want ideas completely unrelated to what you did to get their attention in the first place.
Only on two occassions have I been able to present creative in a pitch that actually got used as we suggested and guess what? The fucking material worked. In cred ible..... Who would have ever thought that a creative was interested in their client being succesful, that's just hilarious.
I used to have SO much portfolio work that was just locked away somewhere that it was sad because once you tabulate your efforts, you just start getting angry. Very angry. This is mainly because it gets to the point where you just don't see the sense in any of the work you do. that's when sales pitch starts to mean a bunch of other things: ah i'm fucked, say goodbye to the weekend, there goes sleeping 6 hours for a whole week, not again, and woohoo, more work for the same pay. Your enthusiasm is nonexistant and you start looking at people as if you want to kill them, because it's not like you're going to be left alone to work on the pitch. Heaven forbid that you put all your efforts to winning an account. No, this is the perfect time to talk about day to day work at 11 at night while your team brainstorm sessions are going on because the exec is a bit worried we won't make the deadline.
THAT'S the first time I realized that in some agencies, the food chain is quite unlike what I was sold as a motivated youth. I've worked in too many places where creative was hardly the king. More like a lackey, and we got screwed big time. I've worked in agencies where Creative had more pull, and the insanity was just as unnerving and frustrating. I worked at small agencies, where creativity is supposed to fluorish. Ummmm, let's just say no. And then I changed industries, have only done freelance and I stopped minding so much since I was actually having my time paid for AND I had control over what I sent in the first and last place.
Hmmmm.... might I be trying to plant seeds? You decide.
Cheers
Jun 4, 2009
So... wanna do something for us?
It's that time of the year when I beg. Guys, we need more people to enjoy the hate, the anger, the reviews, the weird videos, the cool pics... If you think someone would love to read us, please send them our link.
Will write for clicks!!!!!
Much Love, Me.
Will write for clicks!!!!!
Much Love, Me.
Adiós, David.
We didn't want you to go. But hey, you felt like it was enough. We all just hope that now you are ok... We will never know why you chose to leave us... Have fun doing some extreme Kung Fu with Jesus and God. And rest, David. Rest.
Revised information: Um... David... If you hanged yourself by... accident... Um. Still dude, we will miss you.
David Carradine: 1936 - 2009.
Jun 3, 2009
Face it sometimes you need some Darata
On days of rain, on days of sleet.
On days you'd rather kiss the sheets.
You need some Darata.
Everytime some thunder cunt decides to cut you off in traffic, every instant a douche decides to ruin your day. These are moments when we truly need some Darata.
That's because even though there is dharma, and kharma, and dianetics and flying dildos in the world, there are moments when you need a happy ear worm song to dance in your Calvin Klein's to. You need to just roll up your sleeves and look like some sad, sad Footloose reject and just say fuck it, and laugh at your life. But not because it's pathetic or because it's two gin and Tonic's away from a Betty Ford moment, but because even with all the shit we're going through, from swine flu to Krazy Koreans to an economy that high colonics the shit out of you, life is worth living and enjoying.
So what if this isn't your typical motivational pep talk. Shit, I don't often do ultra happy go lucky posts, so enjoy this what the fuck rant. Back to Darata.
While some people refer to joy, happiness and success as a good pussy moment or even an epiphany, I choose to echo the words of the random twins that look like Elvis Costello fucked the German terrorist from Die Hard. I say Darata.
When I can't find my keys, I say Darata.
When there's traffic, I say Darata.
When the sun goes down while I'm still at the office, I say Darata.
And so should you.
Hell, we always look for a reason to be pissed and angry, and bitchy. Trust me, I excell at this, but sometimes, I just need to smile for now reason. I need to just chuckle at life. I need to make voices in my car and say idiotic shit. I need to walk like a stoned crab. I need to call up a friend and leave a random message for them to laugh at later. I need to eat a piece of chocolate and REALLY enjoy it. I need a beer. I need to just say screw it and smile. I need to go to my friends section on Facebook and actually write someone a message rather than put a sixteen letter wall post.
I call friends, I really make myself a great cup of tea, I read, I write, I surf, I play guitar... whatever, I just enjoy the moment. And that's because I sometimes do and strongly recommend embracing your Darata moment.
Hell, it's just such a great non-word word because you can really scare the shit out of someone if you scream that next to their ear after having snuck up beside them.
So next time you're in a crappy moment of your day, brush it off and realize that you're just in need of a little something that starts with a D and ends in 'arata'.
So til next I write, which will probably be soon.
May the Darata be with you.
Cheers
Jun 2, 2009
Fortune Cookie 500 #'s 276-280
On mediocrity
The world has too many proud parents of C students.
On stupid moments
It is not a question of when but of how often they will occur.
On reality
Science has yet to develop a “get out of boring work” card
On office environs
Smelling of lavender does not make you more palatable.
On standing your creative ground
Opinions are the downfall of ideas.
The world has too many proud parents of C students.
On stupid moments
It is not a question of when but of how often they will occur.
On reality
Science has yet to develop a “get out of boring work” card
On office environs
Smelling of lavender does not make you more palatable.
On standing your creative ground
Opinions are the downfall of ideas.
Uwe Boll still sucks donkey dick
Ok so after seeing Heckler, there have been a few things nagging at my mind and among them is Uwe Boll bashing the brains of a few guys that were only too happy to get some cam time... until they realized Dr. Uwe is just a terrible as his movies, giving them a good shelacking for their trouble.
Ok, the other day I decided to watch yet another disaster directed by Dr. Uwe Boll..... Doctor.... right... That's like when a librarian insists they are doctors. Nothing against librarians, but fetishes aside, I don't think you're curing cancer, but I might be wrong.
Back to Dr. Suck My Bolls. If you haven't watched an Uwe Boll flick, then consider yourself lucky. It's like that video with the slaying of dolphins or when the US reporter unfortunately got decapitated. Most people wish they hadn't seen it in the first place, and though it might seem like hyperbole, a Boll flick is just about that. Something you wish you hadn't seen or to be fair, at least two of his movies are. Alone in the Dark and In the name of the king or something like that. I really can't even remember the name but it had Ray Liotta, the Transporter guy, Lili Soblieski and probably a few other people who you would think know how to act and are able to save a train wreck, but alas, it is proven that no direction or poor direction shall ALWAYS show.
Just in case, NO Í'm not a film major or a professional film critic, but I do have likes and dislikes and both flicks aimed straight for the second line and pooped pure pandemonium. Trust me, I loves me some tack B Flicks and this is like a grade below that. Imagine that ratty ass chinese deli that serves four day old chicken? Well what grade chicken is that? Ok. Then a grade lower. Honestly. Especially since some of the movies had some sort of a budget. The trick is that Dr. Boll Sacks doesn't earn money from theater revenue. He makes money and funds his would be projects via a little interesting scheme. From wikipedia here is a quote from a commentary on one of his films:
"Maybe you know it but it's not so easy to finance movies in total. And the reason I am able to do these kind of movies is I have a tax shelter fund in Germany, and if you invest in a movie in Germany you get basically fifty percent back from the Government."
So if you invest 20 million in a movie... well ... you see the math and you understand how he can make a movie. But seriously, don't take my word for it. Watch one of his movies, by all means rip it from somewhere. but if you want real crap by all means check out bloodrayne's 1 or 2, in the name of the king, alone in the dark or house of the dead and when you think of wanting to slap me for even writing down those names which I purposely put in lower case because I don't want to even recognize them as films, then you tell me if he doesn't suck herniated, musky, and flea bitten donkey balls.
You tell me you don't want to train for two years and take him on to kick the shit out of him. You tell me you don't get angry that he is a pure detriment to any videogame adaptation movie and that he makes things pretty much impossible to even pitch a videogame movie. Hell he makes Resident Evil look solid... how's that for bad?
So if by any chance Dr. Bolls has a problem with ANYONE writing anything against his movies, by all means he can either retire or finally decide to not be a Kopi Luwak... because no matter how much money he spends, his skills will still have been passed through the lower intestinal track of a a freaky monkey.
Ok, the other day I decided to watch yet another disaster directed by Dr. Uwe Boll..... Doctor.... right... That's like when a librarian insists they are doctors. Nothing against librarians, but fetishes aside, I don't think you're curing cancer, but I might be wrong.
Back to Dr. Suck My Bolls. If you haven't watched an Uwe Boll flick, then consider yourself lucky. It's like that video with the slaying of dolphins or when the US reporter unfortunately got decapitated. Most people wish they hadn't seen it in the first place, and though it might seem like hyperbole, a Boll flick is just about that. Something you wish you hadn't seen or to be fair, at least two of his movies are. Alone in the Dark and In the name of the king or something like that. I really can't even remember the name but it had Ray Liotta, the Transporter guy, Lili Soblieski and probably a few other people who you would think know how to act and are able to save a train wreck, but alas, it is proven that no direction or poor direction shall ALWAYS show.
Just in case, NO Í'm not a film major or a professional film critic, but I do have likes and dislikes and both flicks aimed straight for the second line and pooped pure pandemonium. Trust me, I loves me some tack B Flicks and this is like a grade below that. Imagine that ratty ass chinese deli that serves four day old chicken? Well what grade chicken is that? Ok. Then a grade lower. Honestly. Especially since some of the movies had some sort of a budget. The trick is that Dr. Boll Sacks doesn't earn money from theater revenue. He makes money and funds his would be projects via a little interesting scheme. From wikipedia here is a quote from a commentary on one of his films:
"Maybe you know it but it's not so easy to finance movies in total. And the reason I am able to do these kind of movies is I have a tax shelter fund in Germany, and if you invest in a movie in Germany you get basically fifty percent back from the Government."
So if you invest 20 million in a movie... well ... you see the math and you understand how he can make a movie. But seriously, don't take my word for it. Watch one of his movies, by all means rip it from somewhere. but if you want real crap by all means check out bloodrayne's 1 or 2, in the name of the king, alone in the dark or house of the dead and when you think of wanting to slap me for even writing down those names which I purposely put in lower case because I don't want to even recognize them as films, then you tell me if he doesn't suck herniated, musky, and flea bitten donkey balls.
You tell me you don't want to train for two years and take him on to kick the shit out of him. You tell me you don't get angry that he is a pure detriment to any videogame adaptation movie and that he makes things pretty much impossible to even pitch a videogame movie. Hell he makes Resident Evil look solid... how's that for bad?
So if by any chance Dr. Bolls has a problem with ANYONE writing anything against his movies, by all means he can either retire or finally decide to not be a Kopi Luwak... because no matter how much money he spends, his skills will still have been passed through the lower intestinal track of a a freaky monkey.
Pearl Jam unveils Back Spacer...
And I just creamed my shorts.
The new song ripped through bad stage audio to show why I love this band. Can't wait for the single to come out. fuck can't wait for the album to come out. Hell , can't wait to see em live again. YAHHH YAHHH YAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
The new song ripped through bad stage audio to show why I love this band. Can't wait for the single to come out. fuck can't wait for the album to come out. Hell , can't wait to see em live again. YAHHH YAHHH YAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
Pearl Jam is going to play new music.... now
If you didn't know, well you're going to miss it. Pearl Jam will be playing new music on Conan's first Tonight Show. Friggin anxious, pumped, amped, smiling and happy. Who care if I have to get up at 6 AM. :D
Will write about this soon.
Cheers... tis a wonderful night.
Will write about this soon.
Cheers... tis a wonderful night.
Um. Really?
I don't know about you but this billboard definitively is not making me read the Bible...
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