Dec 6, 2010
What does Dolph Lundgren, Phillip Michael Thomas and Right Said Fred have in common? A WHAT THE FUCK MOMENT video!
I cannot... I can't... why. WHY WHY WHYYYYYYYYY?
Dec 3, 2010
For all you young creatives out there about to embark on the adventure that is a career in advertising, make sure you look the part. To be taken seriously as a creative professional, make sure to sport the following:
On your desk:
· Old copies of The New York Festivals and/or The One Show
· Stacks of Archive/Communication Arts
· Star Wars figures
· Lots of toys
· Poster of foreign/obscure indie film
· A cool desk lamp for mood lighting
· An old 35mm camera, just for show
· Super quirky desktop background on your computer
On your person:
· Message T-Shirts
· Funky eyeglass frame
· Oversized DJ headphones
· $300 jeans paired with $3.00 flip-flops
· NO WRIST-WATCH!!!
In your parking spot:
· Mini Cooper
· Volkswagen (Beetle or Passat)
· Super rugged SUV (Wrangler)
Dec 1, 2010
1) Do you sometimes give changes on a campaign and/or ask for it to be redone... simply because you don't like it, even if it's on strategy and could be approved by your client?
Me: Man... where were you when I was 26?
2) Do you stay with your team if they have to work overtime, even if they don't need you for hours or do you leave and go play Golf or some other thing? If you do leave... do you feel guilty or not?
Answer: First off, I don't play golf. It's stupid.
Me: Another question... where were you when I was 34?
3) What things creatives do that REALLY annoy you beyond belief?
Answer: Play the expected part of being a creative.
Me: Sometimes we do find ourselves fighting between you and the Account Director... it's like a Mom and Dad situation but without the cool toys at Christmas.
4) Why do great creatives get fired instead of crappy ones? Is it all about money at the end?
Answer: Money and politics.
Me: Can I add kissing ass? It sure works. Oh and boobs. Sometimes people are let go because they are lacking in the boobage department. Seen it happen.
5) Tell the truth. Have you presented something that you know is a total crap of an idea but you had no other choice? How did that feel? Is it the creative's fault or do you think you might have asked for more time to do something better?
Answer: Yes. Long story short, we were backstabbed by account service. They tossed our presentation and had one of their own. We had the choice of spending the next hour before we presented to the client yelling and screaming at them or be the bigger people and do the best we could with the crap we had in front of us.
Me: That's it. I'm closing up shop and going to work where you are. Are you hiring? I can do great copy and good coffee. I also have boobs.
6) Do you realize CD's, by nature, piss creatives off at least 65% of the time? You know. You change stuff, you make us do "wittier" lines... difficult things. Do you live with that fact ok or does it bother you?
Answer: And GCDs and ECDs and whatever other titles that are above us piss us off.
Me: Interesting point! Do you get angry at them like we do, secretly putting pins on voodoo dolls? Oh... it's just me then. Shit.
7) What have you done to NOT be the Creative Director you had previously that you just can't stand?
Answer: Realize I have the job. That success doesn't mean it has to be my idea, design or whatever. That I succeed by having my team succeed in anyway possible.
Me: Yeah, that is one sad thing that we lived. A stupid CD once reported at the end of a great presentation on which we ALL worked for, for months without seeing anyone, that this was all his idea. I almost cried that day, but because I felt sorry because my teammates could not see how asshole he could be.
8) Why do you not buy other things that pizza when we are working late? Do you think that if a creative team is going to work overtime the agency SHOULD buy very decent food?
Answer: Make a suggestion. Pizza is easy. And you can eat it quick and hassle free and be that much closer to getting the hell out of the office.
Me: Yeah but... we need a break to relax for a while. Granted, it means we will arrive home later, but at least we took a break to eat like a normal person. You can't imagine how good it feels to have those minutes.
9) Do you agree that if we work after 11pm that we deserve beers as well?
Answer: Drink whenever you want. Just get the work done and done well.
Me: Hey, the man that says yes to beer... can actually say yes to Tequila? YEAH!
10) Have you ever boldly gone where no CD should go? And yes, we mean have you ever banged a creative. Or thought of it.
Answer: My wife is a creative at another agency. Does that count?
Me: Yeah. Totally banged a creative.
10) When is it ok to say NO to a client with an impossible deadline? Or do you just ignore the fact that sometimes you need time and deliver the best crap your team can do in that allowed time?
Me: Ok here's the deal. I'm willing to pay for you to go and give conferences to Creative Directors all around the globe. The fact that you are ok with us doing the best we can, even if it stinks and that you are willing to show it to a client means that there is hope somewhere. People sometimes forget how hard our job really is and how limited time makes us less creative and more crappy. Your team is very lucky to have you.
Me: Don't remember the raise. The raise is good. The raise is holy. Oh and beer after 11.
How important are awards? Do they bring more clients to the agency? Do clients care about the award their ad won or the business it generated?
Me: I think creatives think that they are worthy when they have a weird little statue at their side as well. I prefer cool toys and pictures of my friends and family.
Me: That and getting home early. It totally rocks.
What happens to most Creatives after the age of 35? Where do they go?
Me: Food for another post. Thank you so much!