Nov 30, 2011

Some people are not meant to be organized.

Sad, but true. I have been working in this business long enough to, at last, understand that this is just a fact of ad life and that we can't do shit about it. You can be as organized as a mob family all you want, brother or sister, but if your client isn't, then you are in for long hours of work - which have no reason whatsoever.

Yes. Hang on kiddies, place your hands inside the vehicle and enjoy the long as shit ride of "getting your ad approved". We'll be traveling at speeds of 1 mile an hour. If you want slow, we'll give you slow ... and painful. We don't want you to be effective, we don't want you to manage your time wisely. Nah, that is for pussies. We want you to hurry up and wait and wait and wait.

Oh yeah, and we'll say that it's rush, because everything is just that, rush. But at the end of the day, it's rush because some dickwad did not do his/her job, didn't prioritize enough, or just daydreamed from 9 to 5 so that when they actually tried to figure out what they needed to do, they found out they are way behind on loads of projects. And you know what? You are paid to get that shit done, no matter what else you need to do, what other clients might have asked for work in an organized and timely manner.

This is not their problem, it's yours. It's my problem. And no, you can't work overtime or get in earlier so you can help to organize the projects. Take my word for it, you can come in at 7am if you want and be all productive. By 1pm all the work you tried to make in advance, you know, to help out, will be revised and changed so much that all the hours you already "tried" to speed up the process were just a waste of time.

I for one cannot understand, but I have sort of made my peace with it. I cannot help people get organized, cannot help plan their projects better, cannot make people handle their schedules more efficiently. I have to understand that my time will be wasted at least three times a week, I will endure getting changes at the last minute, incomplete and sometimes without making sense.

Some people are paid to save lives, I am paid to move the logo to the left a little, at 9pm.

Ah. It's a wonderful life.


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