When you think of
checking your blood sugar, you think of pain, inconvenience, the shitty deal of
having to deal with a health condition, etc… until now.
Thanks to Accu
Check Nano, you can now feel sexy and empowered when you check your blood sugar
or feel super poppy because you have 23% more accuracy. That I’m even busting
my balls to write a post is evidence that this advertising works to some level…
that I’m offended by their branding has more to do with wanting LESS people
with diabetes than having people think it’s ok to have messed up blood sugar.
Check this Accu-check nano salsa commercial
After watching
it you almost want to use insulin to lube up and sex yourself up. I’m not
digging at people with diabetes mind you, I’m digging at another company that
doesn’t mind pushing some bucks to Coca-Cola and Pepsi so more people have
problems for which they have the sexy solution… and no worries, if you’re young
and hip and have enough money to keep Justin Bieber rich, then there’s a
commercial for you too.
I’m actually
torn between which commercial traumatizes me more… the one where I’m supposed
to check my sugar while doing a strip tease or the one where I can have fun in
the sun and say hooray for insulin.
Seriously,
it’s not just that diabetes is not a joke… it is that this condition along with
all the other ones that afflict people world-wide shouldn’t be a business…
money should not be spent on advertising for these products, they should be
dedicated exclusively to making better products, better studies and having less
people need to feel ok about their conditions… because they’re healthy.
Then again, I shouldn't say that too loud because they'll call me a communist.
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