Clients of all types can be a real pain in the ass. They
demand quality, excellence, results, speed and accuracy yet they get off on the
wrong foot by not offering the complete information from the getgo. If the
commercial has legals, we need them along with the job order. If it’s an
invitation, it’d be nice to know where the event is and who to RSVP with. Have
a price to include in the model, let’s NOT leave it FPO.
The rush rush tendencies of clients really go against what
they deliver on their front. Let’s put it this way, they ask for lightspeed
advertising and reply at snail-mail speed. What the fuck?
Practice what you preach is a nice little ditty we’ve been
hearing for ages… the only problem is that the people who quote this revered
and spot on quote is that they rarely if ever put it to practice.
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