Have you ever looked at a Where’s Waldo book? Odds are yes
and to establish my point from the getgo, compare your efficiency finding that
little red and white sweater striped, rimmed glasses wearing bastard from the
first 3 pages to the tenth or eleventh page. That’s the same thing that happens
with layouts.
After a while, your brain sees things correctly because
it’s our nature to correct things on the fly, especially when we enter a trance
mode and are revisiting old information. That’s why teeny revisions suck so
bad, because in the end they can lead to a fuck up. Face it, how many times can
you read the descriptive for some nauseating piece of fried something before
you start speed reading to make sure you get the ad sent by the deadline?
Trust us, dear clients, your product is not as fascinating
as you think. Your brand is about a twentieth of engaging as you think it is,
and the satisfaction rate is less than half what your doctored numbers say.
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