Jan 7, 2007

Genius! The BK Video Games


Sometimes, and I shoud say rarely, advertising doesn't suck. In fact, sometimes it's just plain brilliant. And today I found out that the Burger King marketing team are all Einsteins. Period. Why? I just finished playing all of Burger King's Xbox games: Pocketbike Racer, Big Bumpin', and Sneak King. Talk about a way to advertise your product in a very awesome way, dammit. This is the best idea since giving your Creative Director the middle finger in front of all your clients and then proceeding to show your lovely photos of him having sex with his poodle.

This is a very simple set of games. You run on a bike, sneak on people and drive a car. Not too many buttons to push, no hours of training. Just plug and play and you will be able to join in the BK fun. Not only that, they are hooked to Xbox Live, so you can duke it out with any video game geek out there. Trust me, this is loads of fun for just $3.99 each. And I am not the only one who thinks so.

According to gamespot.com, BK's Xbox games have sold more than Gears of War, the motherfucking greatest game ever (well up to January, you know how it is). "Last week, Microsoft proudly touted the sales figures of its Xbox 360-exclusive shooter Gears of War, mentioning that it had achieved sales of 2 million copies worldwide in just six weeks of release. Microsoft was mildly one-upped by promotional partner Burger King today, as the fast-food chain announced that its trio of games for the Xbox and Xbox 360 had broken the 2 million mark in just four weeks." Yeah man. How I wish I was there at the meeting when the creative team said we want to do an Xbox game. You know, there is a great possibility there was one asshole who said "no way" or "it isn't witty enough".

Go to BK and get one (screw that, get them all) now. Play like a man, man.

1 comments:

RestrictionsApply said...

Is this what big agencies that do nothing mean by "new media" that's "engaging"?

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