Principles of Marketing 101: New revised Client/CEO version

• When you pay thousands of dollars for a print ad in a newspaper or magazine, you better fill up as much space as possible with info. What’s the point of so much white space?

• If the ad needs to be at the newspaper by 4:00pm, changes and approval can be made until 3:59pm. Only pussies need time to produce.

• He who makes $25K more than you means they also know more about art direction, film, post-production, and writing than you do.

• Meetings can always be cancelled and/or rescheduled. Tee-times cannot! These are sacred.

• There isn’t enough budget to cover a $300 stock photo, but there are $3,000 available for a “charity gala.”

• Only the client’s comments and insights are valid.

• You will not be told of a new business presentation until at most 48 hours until the date of presentation. Chances are this notification will be on a Friday, so that you may spend the weekend “brainstorming.”

• PowerPoint presentations can be recycled and reused for just about any client from any industry.

• Your idea can always be improved.