This is a true story.
An asshole of an art director, who think he is the greatest adman known to man (think of ego and take it to eleven) suddenly wants to contribute to a campaign. It is a contest - those extremely creative ideas that clients love so much: buy our crap and inside you get a prize.
On his own, this genius designs a billboard.
On the bottom, he puts all the rules of the contest.
Yes, he placed all 24 rules at the bottom of a billboard.
On a billboard. Those that you see miles away.
What a dumb fuck.
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