A post from a friend No. 4: In the defense of Account Executives.

This brave soul decided to give the AE's a break. I guess they have rights too. Enjoy Sebastian Melmoth's piece:

I don’t know if this is the right place to talk in favor of account execs, but I’ll do it. These predictable beings, short on brains, deserve to be understood. Creatives see the world from the immense pride of their title – a creative is whoever that thinks, not only who makes ads – and don’t understand the crappy reality of a day in the life of an executive.

Do you think that executives are born that way? No. When you are 16 or 17 years old and you say to the world (with that young excitement) that you are going to be working at advertising, you are not thinking of a life of opening jobs. No.

You don’t even think of the daily humiliations of a client that knows more than you about everything and even less of a scrungy creative that looks at you over your shoulder for not getting his hard-to-undertand-anyways ad.

No, people. That account executive, nicely dressed yesterday’s fashion trends, that knows all there is about anything but what really counts, dreamed of not wearing a tie or satisfying obsene orders from his clients. He wanted to do ads. He wanted to be a creative. But he didn’t make it.

He either didn’t have the brain cells or, if a she, a nice ass. The thing is that they never made it. And there inlies the problem. He who accepts the fact that he didn't become a creative is happy. He makes creatives happy even though he is an unnecessary decorative bridge with the client.

The bad thing is when executives are still dreading that they aren't creatives. God save us from them. Those are the very cancer of agencies. They climb up fast because they have many opinions – usually against good creativity – and CEO’s love that, ‘cause long time ago, they were execs too.

Opinions filled with dogmas, frustrations, unmade sins or sins done without reaching orgasm. Enough. Creatives of the world, let us unmask the traitors. Hang them before they flee and become brand managers. And even worse, your next client.