Context: My father-in-law, who was recently kicked out of his house, is staying with us until we find him his own apartment. He’s not sick, but he can’t be alone and is not self-sufficient. Plus, he has money problems and cannot be trusted with money. He stays home alone all day, watching Catholic TV and/or infomercials.
Situation: Boredom + Infomercials + Fiscal irresponsibility = Disaster. Turns out the old man bought $200 worth of some miracle pill that’s supposed to cure all ills. My wife, who also works in advertising, goes berserk and proceeds to chew his ass out. A shouting match ensues in which the old man “assures” my wife that it’s OK, no harm is done, because the infomercial makes it perfectly clear that the pills really do work…
Outcome: … to which my wife shouts back: “IT’S ADVERTISING! OF COURSE THEY’RE GONNA TELL YOU THAT. I WORK IN ADVERTISING, AND THAT’S WHAT WE DO – WE FOOL PEOPLE INTO BUYING CRAP. OUR BUSINESS IS TO MAKE SUCKERS OUT OF PEOPLE!”
Truer words cannot be spoken.
As we've said so many times before here at WAS, it's just advertising. Nothing more, nothing less.