Oct 24, 2005

The Wonderbra Syndrome


Got big boobs? Welcome to advertising. Let me get your coat. Sit down. Can I offer you a job? Ah, good. No experience? No brain? Don't worry. Just look pretty and someone else will take care of everything.

This is the wonderful world of women in advertising.

Hey don't start yelling at me. I'm a woman, dammit. I know how the cookie crumbles. It crumbles right down at the nearest D bra at the agency. But ask for a brilliant concept or just to open a job with all the info... Ha. You got another thing coming. This angers me, not because God didn't give me a nice rack - I'm ok in that department, thank you very much - but because in all my years of advertising I've seen what macho hiring can do.

When men hire women, they hire based on needs. What they need to see on a daily basis:
• a nice pair of legs
• big bouncing boobs
• huge fat asses
• flat as hell abs

What happens with brains? The ability of thought? Can she analyze anything besides hair color? No? Then please, for the love of all work related things, don't do this to us. We end up working our ass off, doing our job, and your local bimbo's too.

And what angers me even more, to the point of hurling blood, is the fact that those broads are out there, looking for a job they know, deep inside, they can't do. They are secretly afraid they'll be caught, but they go to the interviews anyways. Once I saw an entire advertising and marketing department at a local client filled with working barbies. Dress them up nice and pretend that they are working.

So yeah, CEO's, please, stop the insanity. We'll get you a poster. It will feel like the same. Trust us.

6 comments:

Anonymous said...

Where the hell do you work where all the women have spectacular bodies - and how the hell can I get a job there?

Seriously, during the course of my alleged career, I've worked with many, many women (yes, including creatives) and while some were attractive, none of them were hired for their looks.

Which is not to say there is no sexism in advertising. I'm sure there's the occasional Neil French-style sleazeball who judges women by the size of their bosoms rather than the depth of their talent. But I daresay such dinosaurs are the exception rather than the rule. To make such gross generalizations demeans both men and women.

And aren't you, in a way, just as guilty judging people solely by their appearance? I know it may shock you, but there are actually women who are both gorgeous and talented. Just because someone has big boobs doesn't automatically mean they have a tiny brain.

Are you really that insecure? I'm kind of surprised, because you seem like a very intelligent, attractive person yourself, so I can't see why you would feel so threatened.

HighJive said...

nice.

i wrote an essay about the dove campaign, which i find equally offensive. check it out.

http://multicultclassics.blogspot.com/2005/08/essay-119.html

Me said...

Nooooo... I am happy to say that I have no insecurities whatsoever about how I look. As a matter of fact, I could care less if my boobs inspire a look or two at the office. My point is that hiring women based on looks affects the staff, because they can't work. They can't possibly do the math it takes to work a campaign, since they have to think more than "sell this".

I have met nice looking broads that work, don't get me wrong, but honestly, my anonymous friend, face it: the balance is tipped, way over, by the bigger boobed barbies who can't even write and fuck up the rest of our days working on what she should have known or done.

Come on. Let's not get blinded and face the boobs. I mean, facts.

Anonymous said...

Hello. I'm the Anonymous poster from above.

I'm glad to hear that you are not, in fact, insecure. Like I said, you seem to have an awful lot going for you, so I can't see why you would be. You're smart, witty and perceptive.

But the fact remains that you seem to be judging these "bigger boobed barbies" soley on their appearance. And to me, dismissing someone based on their looks is just as wrong as hiring someone based on their looks.

God knows I'm not the most enlightened human being on the planet. I'm sorry to say that I still have a lot of evolving left to do. But I try to judge people based on who they are, not what they look like. Gender, race, ethnicity, age, height, weight: None of that should matter.

And those are the boobs - uh, I mean facts.

Anonymous said...

Hey, I think we must work at the same agency! ha-ha. Seriously, as a 36-year old ad exec who's been in the biz almost 15 years, it's pretty depressing when you're the 2nd oldest female at the agency, isn't it? We have a bevy of hot young "thangs" running around the office. Some of which are truly smart and productive - true assets to the company -- and some who literally do not do anything. For a few, I can't even figure out what they were hired for to begin with. As in, they don't have titles, or specific job duties. I can't say they were hired specifically to be eye candy, but being close to the principals of the company, they sort of consider me "one of the guys" and constantly make pretty racy comments about so-and-so's thong that is peeking out of her jeans, or you-know-who's belly button ring that they caught sight of. I just cover my ears and say "la,la,la, I should not be hearing this..." However, once when an overweight ex-employee came in with a very low-cut shirt, I was asked if I could step up and say something to her, because, well, that just wasn't appropriate work attire. Double-standard? Hell yes! But am I bitter? NO! A little envious of the hottie's killer bods? Sure! (I just had my 3rd child recently. Seriously, in the end, those with talent generally stand out from those who don't, and the latter don't tend to last very long. So while I'm sure that most adfolk are hired based on their talent and experience, you do often see hires that leave you scratching your head as to how and why they are there...

Joker said...

But alas.. there is the double standard exception when people from both sexes and any gender get a job while being ugly, impolite, and inefficient. Pretty boobs or not, eye candy shall never have the shelf life of real candy.. or so I hope. Said positions are normally filled by secretaries or whatnot and that's why a President can sometimes have a Vana White assistant who is herself assisted by a Roseanne Barr assistant. People say that the times are a changing, but although Bob Dylan wrote it best... it doesn't necessarily apply to the Advertising world. Just take a stroll through New York to see how most companies are struggling with the gender, religion, and race skewed standards. It's getting better, but it still has a long long way to go.

So cheers to the boobies, after all they'll sag in the end or need reconstruction... meaning that the pay raise will be rightfully justified.

Related Posts Plugin for WordPress, Blogger...